Creative Director (APAC Strategic Branding)

Adecco; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Adecco (Portugal) is seeking a Senior Creative Director to lead APAC brand and creative strategy initiatives across the region. You will guide content developed by APAC and Global teams, ensuring alignment with brand objectives and regional relevance.

You will translate global directives into regional initiatives, develop creative frameworks and campaign concepts, and drive brand consistency while identifying trends and opportunities within APAC.

Qualifications

• Bachelor's degree in Marketing, Branding, Communications, Design or related discipline.
• 10+ years of experience in creative leadership, branding, integrated marketing or strategic communications.
• Proven experience managing regional or global brands.
• Strong portfolio demonstrating strategic brand development and creative leadership.

Responsibilities

• Lead APAC brand and creative strategy across multiple markets.
• Provide strategic guidance and creative consultation to APAC and Global stakeholders.
• Review content and campaign materials developed by APAC and Global teams, providing actionable recommendations.
• Translate global marketing directives into relevant regional initiatives.
• Develop creative frameworks, brand storytelling approaches, and campaign concepts.
• Drive creative excellence and brand consistency across markets.
• Identify emerging consumer trends and cultural opportunities within APAC.
• Facilitate collaboration between global, regional, and local stakeholders.
• Present strategic recommendations and creative rationale to senior leadership.

Skills

Creative leadership

Brand strategy

Stakeholder management

Strategic communications

Presentation skills

Market trends

Cross-cultural understanding

Education

Bachelor's degree in Marketing, Branding, Communications, Design

Job description

We are seeking a senior Creative Director to lead APAC brand and creative strategy initiatives across the region. This role will primarily focus on providing strategic direction and guidance on content developed by APAC and Global teams, ensuring alignment with brand objectives and regional relevance.

Responsibilities

• Lead APAC brand and creative strategy across multiple markets
• Provide strategic guidance and creative consultation to APAC and Global stakeholders
• Review content and campaign materials developed by APAC and Global teams, providing actionable recommendations
• Translate global marketing directives into relevant regional initiatives
• Develop creative frameworks, brand storytelling approaches, and campaign concepts
• Drive creative excellence and brand consistency across markets
• Identify emerging consumer trends and cultural opportunities within APAC
• Facilitate collaboration between global, regional, and local stakeholders
• Present strategic recommendations and creative rationale to senior leadership

Qualifications

• Bachelor's degree in Marketing, Branding, Communications, Design, or related discipline
• 10+ years of experience in creative leadership, branding, integrated marketing, or strategic communications
• Proven experience managing regional or global brands
• Strong portfolio demonstrating strategic brand development and creative leadership
• Excellent stakeholder management and presentation skills
• Deep understanding of consumer behavior and market trends

Preferred Experience

• APAC regional marketing leadership experience
• F&B, hospitality, lifestyle, retail, or FMCG background
• Combination of agency and in-house brand experience