Senior Brand & Content Director - FinTech Trading

HONG KONG KING FOCAL INTERNATIONAL GROUP LIMITED; Hong Kong; On-site; HKD 335,000 - 558,000; Full time

Job summary

HONG KONG KING FOCAL INTERNATIONAL GROUP LIMITED seeks a Senior Brand and Content Leader to drive brand communications for CFD/forex platforms. You will develop content plans, campaigns and editorial standards that align with global messaging and local market needs.

You will lead the content team, collaborate with product, marketing, SEO and design, and monitor performance data to scale initiatives across regions. A strong background in financial content is essential.

Qualifications

• 5+ years of brand and content management experience.
• Experience across multiple markets and financial content.
• Familiarity with AI-assisted research and localisation workflows.

Responsibilities

• Lead brand and content operations for CFDs, forex and multi-asset trading platform.
• Oversee content across website, blog, social media, video, PR, investor education and marketing.
• Establish brand content standards, including positioning, editorial planning and SOPs.
• Manage the brand and content team, including objectives, tasks and external vendors.
• Develop localised content strategies for regional markets while maintaining global messaging.
• Monitor branding and marketing activities of international brokers and provide competitive analysis.
• Collaborate with product, marketing, SEO and design to support market expansion and launches.

Skills

Brand management

Content management

Team leadership

Localization

AI in content

Market knowledge

Financial content

Social media

Education

Bachelor's degree

Tools

MT4

MT5

TradingView

Job description

HONG KONG KING FOCAL INTERNATIONAL GROUP LIMITED seeks a Senior Brand and Content Leader to drive brand communications for CFD/forex platforms. You will develop content plans, campaigns and editorial standards that align with global messaging and local market needs.

You will lead the content team, collaborate with product, marketing, SEO and design, and monitor performance data to scale initiatives across regions. A strong background in financial content is essential.