Head of Brand and Content

FundPark; Hong Kong; On-site; HKD 1,000,000 - 1,600,000; Full time

Job summary

FundPark Limited seeks a strategic and hands-on Head of Brand & Content to unify brand voice, lead centralized creative and content operations, and drive scalable excellence across the organization.

You will oversee branding, corporate comms, PR, and content, infusing innovation and AI-driven tools to stay ahead in fintech communications. Strong leadership and bilingual Cantonese/Mandarin-English skills are essential.

Qualifications

• Minimum 10+ years of experience in brand, content, marketing communications, or PR.
• Proven leadership and cross-functional collaboration ability, with experience running content teams or brand functions across multiple stakeholders.
• Experience in working with external vendors/agencies to produce high-quality, on-brand assets.
• Bilingual proficiency in Chinese (Cantonese/Mandarin) and English, spoken and written.
• Experience building strategic brand and content frameworks that scale across regions and channels.
• A strong portfolio of content and campaigns that drive brand and business results.
• Skilled in applying emerging technologies, AI tools into content workflows.
• Ability to thrive in fast-paced environments with high autonomy and agile culture.
• Deep understanding of digital platforms, social channels, and thought leadership marketing for fintech/B2B audiences.
• Passionate creative thinker with exceptional writing, editing, and presentation skills.

Responsibilities

• Own FundPark’s brand strategy end-to-end: define, evolve, and scale a bold, consistent brand across markets and channels.
• Act as FundPark’s brand guardian, ensuring a consistent tone of voice, look & feel, and messaging across all communications.
• Develop and execute thought leadership and PR strategies to build awareness and trust among stakeholders and media partners.
• Lead and centralise content creation for marketing, PR, investor comms, and internal messaging—ensuring quality and scalability.
• Work cross-functionally with marketing, product, HR, legal, and executive teams to deliver strategic content driving growth.
• Lead and manage relationships with creative, PR, and media agencies to ensure best-in-class output.
• Incorporate data insights, AI tools, and latest innovations into daily content operations for performance and personalisation.
• Oversee corporate events and sponsorship communications with cohesive branding and amplification.
• Build, mentor, and lead a high-performing brand and content team, fostering creativity and accountability.
• Measure impact across all brand and content investments, tracking KPIs and insights.

Skills

Brand strategy

Content leadership

Cross-functional collaboration

Vendor management

AI tools in content

Thought leadership

Bilingual English/Chinese

Brand governance

PR & communications

Fintech & B2B digital

Tools

AI tooling

Job description

FundPark is on the lookout for a strategic, visionary, and hands‑on Head of Brand & Content to supercharge our brand storytelling, elevate our communications presence, and drive consistent, scalable creative excellence across our organization. You will take the lead in unifying our brand voice, shaping bold and effective communication strategies, and creating compelling narratives that build affinity with our growing ecosystem of fintech partners, SMEs, investors, and talent.

This high-impact role is perfect for an ambitious, action‑oriented leader who’s excited about both strategy and execution — driving centralised, cross‑functional creative and content operations from ideation to delivery. You’ll oversee branding, corporate comms, PR, and content—infused with innovation, technology, and AI‑led tools to keep us ahead of the curve.

What You’ll Do

1. Own FundPark’s brand strategy end-to-end: define, evolve, and scale a bold, consistent brand across markets and channels.
2. Act as FundPark’s brand guardian, ensuring a consistent tone of voice, look & feel, and messaging across all communications—while inspiring internal storytelling and alignment.
3. Develop and execute thought leadership and PR strategies to build awareness and trust among stakeholders and media partners.
4. Lead and centralise content creation for marketing, PR, investor comms, and internal messaging—ensuring quality, scalability, and differentiation.
5. Work cross-functionally with marketing, product, HR, legal, and executive teams to deliver strategic content that drives FundPark’s growth goals.
6. Lead and manage relationships with creative, PR, and media agencies, ensuring best‑in‑class external production and delivery.
7. Incorporate data insights, AI tools, and the latest innovation into daily content operations to increase performance, productivity and personalisation.
8. Oversee corporate events and sponsorship communications, ensuring cohesive branding, messaging, and post‑event amplification.
9. Build, mentor, and lead a high‑performing brand and content team, fostering creativity, accountability, and collaboration.
10. Measure impact across all brand and content investments—track KPIs and insights to improve content effectiveness and business value.

What We’re Looking For

1. Minimum 10+ years of experience in brand, content, marketing communications, or PR—ideally across high‑growth companies or creative agencies.
2. Proven leadership and cross‑functional collaboration ability, with experience running content teams or brand functions across multiple stakeholders.
3. Experience in working with external vendors/agencies to produce high‑quality, on‑brand creative and communication assets.
4. Bilingual proficiency in Chinese (Cantonese/Mandarin) and English is a must—spoken and written.
5. Experience building strategic brand and content frameworks that scale across regions and channels.
6. A strong portfolio of content and campaigns that drive brand and business results—from performance writing to PR wins and brand storytelling.
7. Skilled in applying emerging technologies, AI tools into content workflows.
8. Ability to thrive in fast‑paced environments with high autonomy, continuous innovation, and agile working culture.
9. Deep understanding of digital platforms, social channels, and thought leadership marketing relevant to fintech / B2B audiences.
10. Passionate creative thinker and clear communicator with exceptional writing, editing, and presentation skills.