Narrative Lead

Futu Holdings Limited; Hong Kong; Sur place; HKD 1 056 000 - 1 408 000; Plein temps

Résumé du poste

Futu Holdings Limited in Shenzhen seeks a Narrative Lead to elevate creative and copywriting across the in-house team, shaping brand stories, platforms, and hero messaging for global and regional markets. This heavyweight senior role blends hands-on copy craft with brand thinking and narrative leadership.

You will translate complex financial products into clear, compelling narratives, collaborate with Art Directors and Strategists, and raise standards for storytelling across brand, campaign, and

Qualifications

• 8-12+ years of experience as an English copy-based creative in agencies or in-house teams.
• Outstanding portfolio with high-level conceptual thinking for international audiences.
• Proven ability to lead narrative and creative thinking beyond execution of copy.
• Experience building brand identity systems and tone-of-voice guidelines.

Responsabilités

• Lead ideation and narrative development for integrated campaigns across multiple channels.
• Define and craft English-language brand narratives, campaign platforms, and hero messaging for global/regional markets.
• Translate complex financial products and platform features into clear, compelling stories.
• Collaborate with Art Directors, Production Specialists and Strategists to shape end-to-end concepts.
• Set and elevate standards for copy craft, storytelling, and narrative clarity across touchpoints.
• Develop and evolve brand voice and tone-of-voice frameworks across markets.
• Manage multiple projects from concept to execution.

Connaissances

English copywriting

Creative leadership

Narrative development

Brand storytelling

Campaign ideation

Communication skills

Video/storytelling

AI-assisted ideation tools

Outils

AI-assisted creative tools

Description du poste

We are seeking a Narrative Lead to play a key role in raising the creative and copywriting bar across our in-house team. This is a heavyweight senior writing and storytelling role, combining hands-on copy craft with strong creative ideation, brand thinking, and narrative leadership. This role is based in Shenzhen (Nanshan), China.

Core responsibilities

• Lead creative ideation and narrative development for integrated campaigns across OOH, digital, social, OLV, and on-ground activations
• Define and craft English-language brand narratives, campaign platforms, and hero messaging for global and regional markets
• Translate complex financial products, market insights, and platform features into simple, compelling, and trustworthy stories
• Partner closely with Art Directors, Production Specialists and Strategists to shape end-to-end creative concepts, from initial idea through execution
• Set and elevate standards for copy craft, storytelling, and narrative clarity across brand, campaign, and product touchpoints
• Contribute to the development and evolution of brand voice, tone-of-voice frameworks, and narrative systems across international markets
• Able to manage multiple projects and move comfortably between concept development and execution

Requirements

Required qualifications

• 8-12+ years of experience as an English copy-based creative within creative agencies or in-house brand/marketing teams, with demonstrated seniority at Senior Copywriter, Creative Group Head, Associate Creative Director, or Creative Director level
• An outstanding portfolio showcasing high-level conceptual thinking, campaign ideation, and exceptional English writing, produced for international and multi-market audiences
• Proven ability to lead narrative and creative thinking, shaping campaign platforms and brand stories—not just executing copy
• Proven experience developing and articulating brand identity systems and tone-of-voice frameworks for major brand-building initiatives
• Strong experience concepting and writing performance-aware creative, balancing brand storytelling with channel-specific thinking—while remaining a creative, idea-led role
• Familiarity with video and filmic storytelling, including writing for digital films, social video, or related formats
• Hands-on experience using AI-assisted creative tools for ideation, layout development, image and video generation, and editing
• Strong communication and presentation skills in explaining creative ideas clearly to non-creative stakeholders

How you work

• A creative who can think and make
• Understands how creative can support the marketing funnel and contribute to growth objectives
• Practical, collaborative, and comfortable working in a fast-moving environment
• Curious and quick to learn, with the ability to connect the dots, see the bigger picture, and solve problems with sound judgment

Relevant background

• Experience working across global or regional markets, including adapting creative work for different audiences
• Experience writing for social, digital, video, performance marketing, or product communications
• Experience in financial services, investing, technology, or another regulated category
• Familiarity with brand voice, tone-of-voice guidelines, or messaging frameworks
• A personal interest in self-directed investing, trading, financial markets, or technology