Brand & Communications Strategy Lead

Global Sources; Hong Kong; Vor Ort; HKD 900.000 - 1.300.000; Vollzeit

Zusammenfassung

Global Sources in Hong Kong seeks a senior branding and communications professional to define and apply the corporate brand voice, visual identity and messaging across all touchpoints.

You will lead the corporate narrative, plan integrated marketing campaigns, ensure consistency across functions, and partner with HR and leadership to reinforce culture and strategic priorities through clear communication.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Brand Management, Journalism, or related discipline.
• Master’s degree and professional certifications in marketing analytics, digital marketing, or brand strategy is preferred.
• Minimum 5 years’ experience in brand/communications and integrated marketing (mix of campaign and content execution required).
• Excellent English and Chinese. Additional language ability is preferred.
• A positive, can-do team player with creative thinking, strong analytical and problem-solving skills.

Aufgaben

• Define, maintain and apply the corporate brand voice, visual identity and messaging framework across internal and external touchpoints.
• Support the development and maintenance of the corporate narrative, key message house and positioning framework to ensure consistent communication across functions, campaigns and stakeholder groups.
• Drive the planning, execution, and optimization of integrated marketing and branding campaigns, including awards applications and sponsorship or partnership opportunities.
• Drive the production and quality control of brand and communications materials and day-to-day brand assets.
• Partner with HR, leadership and business units to reinforce organizational alignment, culture activation and employee understanding of strategic priorities through targeted communications.

Kenntnisse

Brand management

Integrated marketing

Campaign execution

Content creation

Analytical thinking

Problem solving

English

Chinese

Ausbildung

Bachelor’s degree in Marketing/Communications/Brand Management/Journalism

Master’s degree in marketing analytics/digital marketing/brand strategy (preferred)

Jobbeschreibung

Global Sources in Hong Kong seeks a senior branding and communications professional to define and apply the corporate brand voice, visual identity and messaging across all touchpoints.

You will lead the corporate narrative, plan integrated marketing campaigns, ensure consistency across functions, and partner with HR and leadership to reinforce culture and strategic priorities through clear communication.