Senior Marketing Manager (AI-Driven Growth)

FortisHill Consulting; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

FortisHill Consulting is seeking a Senior Marketing Manager (AI-Driven Growth) to lead global marketing initiatives by blending traditional consumer marketing with AI technologies. You will automate workflows, personalize customer journeys at scale, and generate data-backed insights using advanced AI techniques.

The role emphasizes prompt engineering, AI-powered campaign management, and content strategy to drive measurable growth in the IoT/smart home space.

Qualifications

• 5+ years in marketing, growth, or e-commerce within consumer electronics, smart home, or IoT.
• Proven ability to integrate AI tools into daily marketing workflows.
• Strong analytical skills to turn data into actionable strategies.
• Creative problem solver with a drive to elevate campaigns using AI.

Responsibilities

• AI-powered campaign management: design, execute, and optimize end-to-end digital campaigns.
• Generative AI content strategy: prototype high-converting ad creatives and SEO/blog content.
• Customer journey personalization: analyze behavior and deploy hyper-personalized email/SMS automation.
• Predictive analytics & reporting: forecast trends and calculate marketing ROI with AI tools.
• Automation & workflow optimization: build automated marketing workflows using AI APIs.
• Brand & product positioning: translate biometrics, cryptography, and IoT features into consumer benefits.

Skills

Advanced AI Proficiency

Prompt Engineering

Data-Driven Marketing

Creative Problem Solving

Technical Marketing

Job description

Our client, an industry leader in the smart home and security sector, is looking for a forward-thinking marketing professional who leverages the latest advancements in Artificial Intelligence to scale growth, optimize campaigns, and elevate brand presence.

The Role

• As a Senior Marketing Manager (AI-Driven Growth), you will be the driving force behind global marketing initiatives. You will blend traditional consumer marketing with advanced AI technologies to automate workflows, personalize customer journeys at scale, and generate data-backed insights. If you are a prompt-engineering expert who knows how to harness AI for marketing automation, content generation, and predictive analytics, it would be a great opportunity to explore.

Key Responsibilities

• AI-Powered Campaign Management: Design, execute, and optimize end-to-end digital marketing campaigns for the products utilizing AI-driven platforms for targeting and bidding.
• Generative AI Content Strategy: Utilize advanced LLMs and image generation tools to rapidly prototype and produce high-converting ad creatives, SEO-optimized blog posts, and engaging social media content.
• Customer Journey Personalization: Implement machine learning and AI-based CRM tools to analyze customer behavior, segment audiences, and deploy hyper-personalized email and SMS automation sequences.
• Predictive Analytics & Reporting: Use AI data analysis tools (e.g., Advanced Data Analysis, predictive modeling software) to interpret consumer data, forecast market trends in the IoT/Smart Home space, and calculate marketing ROI.
• Automation & Workflow Optimization: Build and maintain automated marketing workflows using tools, integrating AI APIs to streamline lead generation and customer support hand-offs.
• Brand & Product Positioning: Translate complex technical features (biometrics, cryptography, IoT connectivity) into compelling consumer benefits.

Qualifications & Requirements

• Experience: 5+ years of experience in marketing, growth hacking, or e-commerce, preferably within the Consumer Electronics, Smart Home, or IoT industries.
• Advanced AI Proficiency: Demonstrable experience integrating AI tools into daily marketing operations. Must possess advanced prompt engineering skills and a deep understanding of the current generative AI landscape.
• Technical Marketing Skills: Proficiency with modern marketing tech stacks.
• Data-Driven Mindset: Strong analytical skills with the ability to turn complex datasets into actionable marketing strategies.
• Creative Problem Solver: Ability to think outside the box and use AI not just to do things faster, but to do things better and more creatively.