AI-Driven Growth Marketing Lead

FortisHill Consulting

Hong Kong

On-site

HKD 600,000 - 900,000

Full time

3 days ago

Be an early applicant

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Job summary

FortisHill Consulting is seeking a Senior Marketing Manager (AI-Driven Growth) to lead global marketing initiatives by blending traditional consumer marketing with AI technologies. You will automate workflows, personalize customer journeys at scale, and generate data-backed insights using advanced AI techniques.

The role emphasizes prompt engineering, AI-powered campaign management, and content strategy to drive measurable growth in the IoT/smart home space.

Qualifications

5+ years in marketing, growth, or e-commerce within consumer electronics, smart home, or IoT.
Proven ability to integrate AI tools into daily marketing workflows.
Strong analytical skills to turn data into actionable strategies.
Creative problem solver with a drive to elevate campaigns using AI.

Responsibilities

AI-powered campaign management: design, execute, and optimize end-to-end digital campaigns.
Generative AI content strategy: prototype high-converting ad creatives and SEO/blog content.
Customer journey personalization: analyze behavior and deploy hyper-personalized email/SMS automation.
Predictive analytics & reporting: forecast trends and calculate marketing ROI with AI tools.
Automation & workflow optimization: build automated marketing workflows using AI APIs.
Brand & product positioning: translate biometrics, cryptography, and IoT features into consumer benefits.