Marketing/ Digital Marketing Expert - Remote

YO IT Consulting; Hong Kong; Remote; HKD 279,000 - 390,600; Part time

Job summary

YO IT Consulting in Hong Kong is seeking a Marketing Specialist to design and execute digital marketing campaigns and optimize strategies based on data analysis. The ideal candidate has over 5 years of marketing experience, strong content creation skills, and proficiency with marketing analytics tools.

This part-time contractor role requires exceptional communication skills and the ability to manage multiple projects effectively in a fast-paced environment.

Qualifications

• Minimum 5 years of proven experience in marketing, digital marketing, or campaign execution.
• Expertise in data analysis and performance tracking.
• Exceptional written and verbal communication skills.

Responsibilities

• Design and execute comprehensive digital marketing campaigns.
• Analyze campaign performance and optimize strategies.
• Create compelling content for diverse digital platforms.
• Collaborate with cross-functional teams for marketing initiatives.

Skills

Marketing expertise

Data analysis

Communication skills

Project management

Content creation

Proficiency with marketing analytics tools

Ability to manage multiple projects

Job description

Job Type: Contractor, Part-Time

Job Title: Marketing Specialist

As a Marketing Specialist, you'll apply your expertise to help train next-generation AI systems. Your work will shape how models learn, reason, and perform through high-quality, real-world input. No prior experience in AI is required — your domain knowledge is what matters.

Key Responsibilities

• Design and execute comprehensive digital marketing campaigns to drive brand growth and engagement.
• Analyze campaign performance data, delivering actionable insights and optimizing strategies for maximum ROI.
• Create compelling, original content tailored to diverse digital platforms, ensuring consistent messaging and tone.
• Collaborate closely with cross‑functional teams to align marketing initiatives and project timelines.
• Track, report, and present marketing metrics, identifying opportunities for improvement and innovation.
• Manage multiple projects simultaneously, balancing deadlines and quality standards.
• Contribute marketing domain expertise to advance the effectiveness of AI-powered solutions in a dynamic project environment.

Required Skills and Qualifications

• Minimum 5 years of proven experience in marketing, digital marketing, or campaign execution.
• Expertise in data analysis, performance tracking, and translating insights into actionable marketing strategies.
• Exceptional written and verbal communication skills; attention to detail in messaging and reporting.
• Demonstrated ability to manage projects and coordinate with cross‑functional teams.
• Strong content creation skills for digital channels including web, email, and social media.
• Proficiency with marketing analytics tools and platforms.
• Ability to prioritize tasks, meet deadlines, and thrive in a fast‑paced, remote environment.

Preferred Qualifications

• Experience with AI‑driven marketing tools or training data for machine learning projects.
• Background in supporting technology or SaaS products with marketing initiatives.
• Advanced certifications in digital marketing or data analytics.