Senior Marketing Executive (Performance Marketing)

Geniebook Pte. Ltd.; Hong Kong; On-site; HKD 300,000 - 540,000; Full time

Job summary

Geniebook Pte. Ltd. is seeking a hands-on Senior Marketing Executive who excels at turning ideas into campaigns with measurable results.

The role centers on digital advertising, especially Meta and Google Ads, driving lead generation and conversions while collaborating with in-house creatives and cross-functional teams. You will plan and optimise campaigns, manage budgets, track performance, and experiment with AI tools to improve efficiency and outcomes.

Qualifications

• Diploma or Degree in Marketing, Mass Communication, Business, Digital Media or a related field.
• A few years of hands-on experience in digital marketing, preferably with a strong focus on paid advertising and lead generation.
• Practical experience managing Meta Ads and Google Ads campaigns, including campaign setup, optimisation, budget management and performance analysis.
• Familiarity with conversion tracking tools such as GA4, Google Tag Manager, Meta Pixel and Google Ads conversion tracking.
• Experience with TikTok Ads or Xiaohongshu (XHS) is good to have, but not compulsory.
• A good sense of advertising creatives, messaging and audience behaviour. You don't need to be a designer or video editor, as we have an in-house creative team to support content production.
• Familiarity with landing pages, lead generation funnels, email marketing or marketing automation would be an advantage.
• Comfortable using AI tools, or curious and willing to explore how they can improve marketing workflows and performance.
• Analytical and resourceful, with the ability to identify problems, test solutions and continuously improve campaign results.
• Organised and comfortable managing multiple campaigns and projects simultaneously.
• Able to work independently while collaborating effectively with different teams.
• Happy to get involved in occasional events and on-ground marketing activities.
• Most importantly, someone who enjoys experimenting, learning quickly and turning marketing ideas into measurable results.

Responsibilities

• Plan, execute and optimise paid advertising campaigns, primarily across Meta Ads and Google Ads, with a focus on lead generation and conversions.
• Manage campaign setup, audience targeting, budget allocation, bidding strategies and ongoing optimisation.
• Monitor key performance metrics such as CPL, CPA, CTR, conversion rates and ROAS where applicable.
• Analyse campaign performance, identify opportunities for improvement and recommend actionable strategies.
• Work on conversion tracking, including Meta Pixel, Google Tag Manager, GA4 and other relevant tracking tools.
• Conduct A/B testing across creatives, messaging, audiences and landing pages to improve campaign performance.
• Explore additional advertising opportunities across platforms such as TikTok Ads and Xiaohongshu (XHS).
• Work closely with our in-house creative team to develop effective ad creatives, messaging and campaign assets.
• Contribute creative ideas and identify content angles that can improve advertising performance.
• Develop campaign briefs based on audience insights, performance data and marketing objectives.
• Support the development and optimisation of landing pages, lead generation funnels and other conversion touchpoints.
• Keep up with digital advertising trends, platform updates and emerging marketing opportunities.
• Support broader digital marketing initiatives, including email marketing, lead nurturing and campaign communications.
• Monitor marketing performance across different channels and prepare regular reports with insights and recommendations.
• Work with internal teams to understand lead quality, conversion performance and opportunities to improve marketing effectiveness.
• Explore new marketing tools, platforms and approaches that could help us reach our audiences more effectively.
• Embrace AI as part of your marketing toolkit, whether for campaign research, creative ideation, data analysis, reporting or improving everyday workflows.
• Experiment with new tools and approaches to improve productivity and marketing performance.
• We believe good marketing still needs human creativity and judgement. AI is here to help us work smarter, not simply automate everything.
• Occasionally join the team in supporting on-ground marketing activities, including roadshows, student engagement activities, open houses, workshops and other brand events.
• Support campaign promotions, marketing assets and digital lead generation efforts for these activities.
• Collaborate with internal teams and external partners to ensure campaigns and activations run smoothly.
• Work closely with teams across Curriculum, Product, Sales and other functions to support marketing campaigns, launches and business priorities.
• Collaborate with our in-house creative team and external partners to execute marketing initiatives.
• Research competitors, industry trends, new advertising opportunities and marketing technologies.
• Take ownership of assigned campaigns and projects, from planning and execution to performance evaluation.
• Contribute to other marketing initiatives as the team continues to experiment and grow.

Skills

Digital marketing

Lead generation

Campaign management

Analytics

Independent & collaborative

Education

Diploma or Degree in Marketing, Mass Communication, Business, Digital Media or a related field

Tools

GA4

Google Tag Manager

Meta Pixel

Google Ads tracking

TikTok Ads

Xiaohongshu (XHS)

Job description

We're looking for a hands-on and results-driven Senior Marketing Executive who enjoys turning marketing ideas into campaigns that deliver measurable results.

This role is ideal for someone with a strong interest and experience in digital advertising, particularly Meta and Google Ads, who wants to go beyond simply managing campaigns. You'll work across lead generation, campaign optimisation, creative strategy and other marketing initiatives, collaborating with different teams across the business.

We move quickly, experiment with new ideas and are always looking for smarter ways to work. We value human creativity and judgement, while embracing AI and new tools to improve efficiency, explore opportunities and achieve better marketing results.

What You'll Do

Performance Marketing & Paid Media

• Plan, execute and optimise paid advertising campaigns, primarily across Meta Ads and Google Ads, with a focus on lead generation and conversions.

• Manage campaign setup, audience targeting, budget allocation, bidding strategies and ongoing optimisation.

• Monitor key performance metrics such as CPL, CPA, CTR, conversion rates and ROAS where applicable.

• Analyse campaign performance, identify opportunities for improvement and recommend actionable strategies.

• Work on conversion tracking, including Meta Pixel, Google Tag Manager, GA4 and other relevant tracking tools.

• Conduct A/B testing across creatives, messaging, audiences and landing pages to improve campaign performance.

• Explore additional advertising opportunities across platforms such as TikTok Ads and Xiaohongshu (XHS).

Campaign Strategy & Creative Collaboration

• Work closely with our in-house creative team to develop effective ad creatives, messaging and campaign assets.

• Contribute creative ideas and identify content angles that can improve advertising performance.

• Develop campaign briefs based on audience insights, performance data and marketing objectives.

• Support the development and optimisation of landing pages, lead generation funnels and other conversion touchpoints.

• Keep up with digital advertising trends, platform updates and emerging marketing opportunities.

Digital Marketing & Analytics

• Support broader digital marketing initiatives, including email marketing, lead nurturing and campaign communications.

• Monitor marketing performance across different channels and prepare regular reports with insights and recommendations.

• Work with internal teams to understand lead quality, conversion performance and opportunities to improve marketing effectiveness.

• Explore new marketing tools, platforms and approaches that could help us reach our audiences more effectively.

AI & Smarter Ways of Working

• Embrace AI as part of your marketing toolkit, whether for campaign research, creative ideation, data analysis, reporting or improving everyday workflows.

• Experiment with new tools and approaches to improve productivity and marketing performance.

• We believe good marketing still needs human creativity and judgement. AI is here to help us work smarter, not simply automate everything.

Campaigns & Events

• Occasionally join the team in supporting on-ground marketing activities, including roadshows, student engagement activities, open houses, workshops and other brand events.

• Support campaign promotions, marketing assets and digital lead generation efforts for these activities.

• Collaborate with internal teams and external partners to ensure campaigns and activations run smoothly.

Events aren't an everyday responsibility, but we'd love someone who's happy to get involved with the team when activities come up.

Cross-Functional & Marketing Operations

• Work closely with teams across Curriculum, Product, Sales and other functions to support marketing campaigns, launches and business priorities.

• Collaborate with our in-house creative team and external partners to execute marketing initiatives.

• Research competitors, industry trends, new advertising opportunities and marketing technologies.

• Take ownership of assigned campaigns and projects, from planning and execution to performance evaluation.

• Contribute to other marketing initiatives as the team continues to experiment and grow.

What We're Looking For

• Diploma or Degree in Marketing, Mass Communication, Business, Digital Media or a related field.

• A few years of hands-on experience in digital marketing, preferably with a strong focus on paid advertising and lead generation.

• Practical experience managing Meta Ads and Google Ads campaigns, including campaign setup, optimisation, budget management and performance analysis.

• Good understanding of digital marketing metrics such as CPL, CPA, CTR and conversion rates, with the ability to translate data into actionable improvements.

• Familiarity with conversion tracking tools such as Google Analytics 4, Google Tag Manager, Meta Pixel and Google Ads conversion tracking.

• Experience with TikTok Ads or Xiaohongshu (XHS) is good to have, but not compulsory.

• A good sense of advertising creatives, messaging and audience behaviour. You don't need to be a designer or video editor, as we have an in-house creative team to support content production.

• Familiarity with landing pages, lead generation funnels, email marketing or marketing automation would be an advantage.

• Comfortable using AI tools, or curious and willing to explore how they can improve marketing workflows and performance.

• Analytical and resourceful, with the ability to identify problems, test solutions and continuously improve campaign results.

• Organised and comfortable managing multiple campaigns and projects simultaneously.

• Able to work independently while collaborating effectively with different teams.

• Happy to get involved in occasional events and on-ground marketing activities.

• Most importantly, someone who enjoys experimenting, learning quickly and turning marketing ideas into measurable results.