Senior Marketing Executive

Manpower Services (Hong Kong) Limited; Hong Kong Island; In loco; HKD 420.000 - 520.000; Tempo pieno

Descrizione del lavoro

Manpower Services (Hong Kong) Limited is seeking a Senior Marketing Executive to drive integrated campaigns for a market-leading tech platform in Hong Kong. You will blend creative vision with digital execution and project management to fuel growth.

The role covers paid media across multiple channels, content optimization, SEO, and collaboration with agencies and creators. You should be fluent in English and Chinese, independent, and comfortable adopting new tools and automation to streamline

Competenze

• 3 to 5 years hands-on experience in channel marketing, campaign management, and digital advertising.
• Tech-savvy and adaptable, open to AI or automation tools.
• Strong writing skills in English and Chinese; independent problem-solver with ownership.

Mansioni

• Lead 360-degree campaigns from concept to rollout.
• Manage multi-channel digital ads on Meta, Google Ads, Xiaohongshu, and offline channels.
• Coordinate agencies, designers, and creators for social content.
• Oversee owned media, SEO copy on websites and apps, and quick graphic assets.
• Analyze benchmarks, competitors, and run A/B tests to improve ROI.

Conoscenze

Channel marketing

Campaign management

Digital advertising

Data-driven marketing

Content writing

Strumenti

Canva

Photoshop

Zapier

Make

Descrizione del lavoro

Are you a proactive marketer with a mix of creative vision, digital execution skills, and project management capabilities? A market-leading tech-driven platform in Hong Kong is looking for a versatile Senior Marketing Executive to join their dynamic growth team.

What You Will Be Doing:

• 360 Degree Campaign Leadership: Ideate, plan, and execute integrated brand activations, promotional events, and marketing initiatives from concept to rollout.
• Performance and Paid Media: Manage multi-channel digital ad setups across Meta, Google Ads, Xiaohongshu, and offline ATL channels.
• Agency and Creator Collaboration: Direct media agencies, design partners, and influencers to produce engaging, high-impact social media content.
• Owned Media and Content Strategy: Oversee content updates, optimize copy for SEO on owned websites and apps, and create quick graphic assets when needed.
• Market Insights and Optimization: Conduct regular industry benchmarks, competitor analysis, and leverage data and A/B testing to refine campaign ROI.

Who We Are Looking For:

• 3 to 5 years of hands-on experience in channel marketing, campaign management, and digital advertising.
• Tech-savvy and adaptable, with curiosity about new tools, trends, and leveraging AI or automation tools like Zapier or Make to streamline workflows.
• Creative and execution-ready, proficient with basic design tools such as Canva and Photoshop alongside strong content writing skills.
• Independent problem-solver possessing strong ownership, excellent English and Chinese communication skills, and a collaborative mindset.