Digital Marketing Specialist | Ad Performance

New iMedia Solutions Limited; Hong Kong; On-site; HKD 201,000 - 312,000; Full time

Benefits offered by this job

Medical insurance

Free beauty treatments

5-day work week

Work-life balance and reasonable hours

Holidays and annual leave

Job summary

New iMedia Solutions Limited is seeking a Digital Marketing Specialist focused on SEM to support client campaigns and optimize performance. You will analyze data, propose action plans, and report insights to clients.

The role requires collaboration with internal teams to meet KPIs while staying current with industry trends. The ideal candidate is analytical, detail-oriented, and passionate about data-driven marketing and performance optimization, with 0–2 years' experience and English/Chinese

Qualifications

• Degree in Business, Marketing, Digital Marketing, or related disciplines.
• 0–2 year experience in digital marketing, preferably in SEM or performance marketing.
• Knowledge of Google Ads, Meta Ads, or other digital advertising platforms is a plus.
• Understanding of SEM, display advertising, social media marketing, programmatic advertising, AI tools, and web analytics.
• Strong analytical skills with attention to detail and data accuracy.
• Result-oriented, proactive, and able to work independently.
• Good team player with strong client-centric mindset.
• Good command of written and spoken English and Chinese; Mandarin is a plus.
• Able to work under pressure and manage multiple projects within tight schedules.
• Candidates with less experience will be considered as Assistant or Executive.

Responsibilities

• Manage and optimize SEM campaigns, primarily on Google Ads, Meta Ads, and other search platforms.
• Analyze campaign data and performance metrics to develop optimization strategies and action plans.
• Communicate campaign performance, insights, and recommendations to clients.
• Demonstrate how digital advertising and web analytics can help clients achieve their marketing objectives.
• Execute and optimize digital campaigns across platforms including Google, Meta, LinkedIn, Yahoo, and programmatic DSP platforms.
• Implement and monitor conversion tracking, web analytics, and performance reporting.
• Collaborate with internal teams to ensure campaigns meet performance targets and KPIs.
• Stay up-to-date with the latest developments in digital advertising platforms and industry trends.

Skills

Analytical skills

Detail-oriented

Independent

Team player

Education

Bachelor's degree in Business/Marketing/Digital Marketing or related disciplines

Tools

Google Ads

Meta Ads

Job description

Digital Marketing Specialist | Ad Performance

We are looking for a proactive Digital Marketing Specialist to support our client marketing campaigns with a strong focus on Search Engine Marketing (SEM) and performance-driven digital advertising.

In this role, you will analyze campaign data, optimize advertising performance, and communicate insights to clients. You will work closely with internal teams to execute digital campaigns and ensure marketing performance meets client objectives.

The ideal candidate is analytical, detail-oriented, and passionate about data-driven digital marketing and performance optimization.

Responsibilities

Manage and optimize Search Engine Marketing (SEM) campaigns, primarily on Google Ads, Meta Ads, and other search platforms

Analyze campaign data and performance metrics to develop optimization strategies and action plans

Communicate campaign performance, insights, and recommendations to clients

Demonstrate how digital advertising and web analytics can help clients achieve their marketing objectives

Execute and optimize digital campaigns across platforms including Google, Meta, LinkedIn, Yahoo, and programmatic DSP platforms

Implement and monitor conversion tracking, web analytics, and performance reporting

Collaborate with internal teams to ensure campaigns meet performance targets and KPIs

Stay up-to-date with the latest developments in digital advertising platforms and industry trends

Requirements / Qualifications

Degree in Business, Marketing, Digital Marketing, or related disciplines

0–2 year experience in digital marketing, preferably in Search Engine Marketing (SEM) or performance marketing

Knowledge of Google Ads, Meta Ads, or other digital advertising platforms is a plus

Understanding of digital advertising technologies such as SEM, display advertising, social media marketing, programmatic advertising, AI tools, and web analytics

Strong analytical skills with attention to detail and data accuracy

Passion for digital marketing and performance optimization

Result-oriented, proactive, and able to work independently

Good team player with strong client-centric mindset

Good command of written and spoken English and Chinese; Mandarin is a plus

Able to work under pressure and manage multiple projects within tight schedules

Candidates with less experience will be considered as Assistant or Executive

To become a digital expert and build a long-term career with our company, you will enjoy the following attractive benefits:

• Medical insurance
• Free beauty treatments, such as facial services, and medical check-up
• 5-day work week
• Work-life balance with reasonable working hours
• General holidays, annual leave, family care leave and anniversary leave

Your application will include the following questions:

• Do you have experience with Search Engine Marketing (SEM)?
• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?

Established in 2007, New iMedia is a leading one-stop digital marketing agency in Hong Kong & recognized as a Google Premier Partner, Meta Business Partner, & Yahoo Hong Kong Authorized Partner.

Our team specializes in integrated digital marketing including GEO, AIO, SEM, SEO, programmatic advertising, social media marketing, creative strategy, & China market promotion. We help brands reach target audiences through data-driven strategies & cross-platform campaigns.

With in-house creative, campaign management, and performance optimization expertise, we deliver measurable business growth. We also explore AI-driven marketing & automation to enhance campaign performance and marketing efficiency.

Established in 2007, New iMedia is a leading one-stop digital marketing agency in Hong Kong & recognized as a Google Premier Partner, Meta Business Partner, & Yahoo Hong Kong Authorized Partner.

Our team specializes in integrated digital marketing including GEO, AIO, SEM, SEO, programmatic advertising, social media marketing, creative strategy, & China market promotion. We help brands reach target audiences through data-driven strategies & cross-platform campaigns.

With in-house creative, campaign management, and performance optimization expertise, we deliver measurable business growth. We also explore AI-driven marketing & automation to enhance campaign performance and marketing efficiency.

EVER TOPRICH LIMITED

Wong Chuk Hang, Southern District, HK