Performance Marketing Manager

Axis Global Tech Limited; Hong Kong; On-site; HKD 180,000 - 320,000; Full time

Job summary

Axis Global Tech Limited is a Hong Kong-based AI fintech platform hiring for our retail-focused mobile app team that aims to develop agentic finance products to everyday consumers. We move fast, ship with urgency, and are building a high-calibre team as we scale.

We are seeking a performance marketing specialist to plan, launch, and optimize paid campaigns across Twitter/X Ads, Google Ads, Meta Ads, and TikTok Ads, while tracking metrics and driving ROI. ASAP start strongly preferred.

Qualifications

• 1–2+ years of hands-on performance marketing experience.
• Experience managing paid campaigns on Twitter/X, Google Ads, Meta Ads, and TikTok.
• Familiar with UA campaigns and app-install objectives.
• Proficient in analytics and attribution tools.
• Fluent in English.
• Available to start ASAP.

Responsibilities

• Plan and manage paid advertising campaigns across platforms.
• Report CAC, ROAS, CTR, CVR, LTV with data-backed recommendations.
• Research optimization strategies to maximize ROI.
• Own the full performance funnel from ad spend to attribution.
• Set up tracking via AppsFlyer, Adjust, or Branch with engineering.
• Analyze data and reallocate budget to scale winning campaigns.
• Collaborate with social media manager, designers, and product team on creatives.
• Stay current on fintech/crypto advertising restrictions and channel changes.

Skills

Performance marketing

Paid advertising

Data analysis

A/B testing

Mobile UA

Education

Bachelor's degree in Marketing/Analytics

Tools

AppsFlyer

Adjust

Branch

Google Analytics

Meta Ads Manager

Job description

• Data-driven: research, test, and optimize campaigns for measurable ROI


• 1-2+ years performance marketing experience required


• ASAP start strongly preferred (maximum one-month notice)

About Us

Axis Global Tech Limited is a Hong Kong-based AI fintech platform hiring for our retail-focused mobile app team that aims to develop agentic finance products to everyday consumers. We move fast, ship with urgency, and are building a high-calibre team as we scale.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Twitter/X Ads, Google Ads, Meta Ads, and TikTok Ads, including mobile user acquisition (UA) and app-install campaigns


• Report on key metrics (CAC, ROAS, CTR, CVR, LTV) and provide regular performance updates to leadership with data-backed recommendations for improvements and A/B testing


• Continuously research and test optimization strategies - audience targeting, creative, bidding, and funnel improvements - to maximize ROI and lower customer acquisition cost


• Own the full performance funnel from ad spend through conversion tracking, attribution, and reporting


• Set up and manage tracking, pixels, and analytics, including Mobile Measurement Partners (AppsFlyer, Adjust, or Branch), to measure campaign performance accurately with engineering team


• Analyze campaign data to identify what is working, reallocate budget, and scale winning campaigns


• Collaborate with the social media manager, designers, and product team on ad creative and landing-page optimization


• Stay current on paid-ads platform changes, fintech and crypto advertising restrictions, and emerging channels

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience


• Minimum 1-2 years of hands‑on performance marketing experience managing paid campaigns


• Proven, hands‑on expertise with paid advertising on Twitter/X, Google Ads, Meta Ads, and TikTok Ads


• Hands‑on experience with mobile user acquisition (UA) and app‑install campaigns, including Google App Campaigns (UAC) and Meta and TikTok app‑install objectives


• Experience with Mobile Measurement Partners (AppsFlyer, Adjust, or Branch) for attribution and conversion tracking


• Awareness of App Store Optimization (ASO) best practices


• Strong analytical skills with fluency in analytics and attribution tools (e.g., Google Analytics, Meta Ads Manager, and ad‑platform dashboards), and a demonstrated ability to research and apply optimization strategies that improve ROI


• Fluent in English


• Comfortable in a fast‑paced, dynamic environment with frequent deliverables, and regular updates and turns with your manager


• Available to start ASAP - maximum one-month notice period; immediate availability is a strong preference

Preferences

• Familiarity with fintech, crypto, or regulated‑industry advertising


• Proficiency in Cantonese and/or Mandarin


• Hands‑on creative skills across photo/image editing, graphic design, and video editing (e.g., Photoshop, Figma/Canva, Premiere/CapCut)


• Experience building international brands - particularly technology, fintech, or AI brands, or social media platforms targeting users in Southeast Asia, Latin America, or Africa


• Use of AI in design workflows (Figma Make, Claude Design) and AI for analysis to enable faster turnaround

Application Requirement

• Candidates must provide 2-3 examples of ad campaigns they have managed, with clear metrics, ROI and examples of iterative improvements implemented.


• Fluency in Mandarin Chinese and English required