Senior Marketing Executive — Flexible Campaigns & Growth

General Mills HK Ltd.; Hong Kong; Hybrid; HKD 300,000 - 520,000; Full time

Benefits offered by this job

excellent career developmentOpportu

collaborative culture

flexible work arrangements

Job summary

General Mills HK Ltd. seeks a Senior Marketing Executive to propel Häagen-Dazs in Hong Kong through campaigns, launches and customer engagement.

Plan and execute marketing activities across ATL/BTL, digital, PR, and in-store activations, coordinating with agencies and cross‑functional teams.

Requirements: 2–4 years in FMCG/consumer marketing; a Marketing/Business/Communications degree; strong bilingual skills and project management.

Qualifications

• Degree in Marketing, Business Administration, Communications, or related disciplines.
• 2–4 years of relevant experience in FMCG, F&B, retail, or consumer brand marketing.
• Experience in new product launches and integrated marketing campaign execution is preferred.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Detail-minded, proactive, positive, customer-oriented, and able to work independently as well as collaboratively.
• Excellent communication, interpersonal, numerical, and analytical skills.
• Familiar with current marketing trends, digital platforms, and consumer engagement strategies.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Good command of written and spoken English and Chinese (Cantonese and Putonghua).

Responsibilities

• Assist in planning and executing the full spectrum of marketing plans, budget allocation, and brand strategy development.
• Support the end-to-end execution of marketing projects, including ATL, BTL, digital, PR, POSM, and in-store activations.
• Execute brand marketing plans and manage routine marketing operations, including A&P spending tracking and post-campaign evaluation.
• Liaise with advertising agencies, creative partners, and production vendors to develop and deliver promotional materials and marketing assets.
• Work closely with cross-functional teams to support new product launches, promotional programs, and seasonal campaigns.
• Support the localization, adaptation, and deployment of campaign assets across multiple consumer touchpoints to ensure relevance and consistency with brand guidelines.
• Manage project timelines, approval processes, and stakeholder coordination to ensure campaigns are delivered on time and within budget.
• Monitor campaign performance and market trends, providing insights and recommendations for continuous improvement.
• Participate in ad hoc marketing projects and assignments as required.

Skills

Marketing know-how

Campaign execution

Project management

Analytical skills

Education

Marketing degree

Business Administration degree

Communications degree

Tools

Excel

PowerPoint

Job description

General Mills HK Ltd. seeks a Senior Marketing Executive to propel Häagen-Dazs in Hong Kong through campaigns, launches and customer engagement.

Plan and execute marketing activities across ATL/BTL, digital, PR, and in-store activations, coordinating with agencies and cross‑functional teams.

Requirements: 2–4 years in FMCG/consumer marketing; a Marketing/Business/Communications degree; strong bilingual skills and project management.