Head of Marketing, WCF

General Mills HK Ltd.; Hong Kong; On-site; HKD 1,800,000 - 2,400,000; Full time

Job summary

General Mills HK Ltd. in Hong Kong seeks a senior marketing leader to define portfolio and brand strategies, lead cross-functional collaboration, and accelerate growth through consumer-centric innovation and execution.

You will work with regional and local teams across Sales, Finance, Supply Chain and R&D while building a high-performing marketing team. This role requires a commercially driven, strategic leader with deep FMCG experience, strong people leadership, and a passion for brands that

Qualifications

• Bachelor's degree in Business, Marketing, or related field; MBA preferred.
• 12+ years of FMCG marketing leadership experience.
• Proven people management in a sizeable organization.
• Experience in Hong Kong and Taiwan markets is highly desirable.
• Fluency in English, Cantonese and Mandarin.
• Strong strategic thinking and stakeholder management skills.

Responsibilities

• Lead the 3-year growth strategy for Wan Chai Ferry business in Hong Kong and Taiwan.
• Drive portfolio strategy, innovation, and brand growth initiatives.
• Oversee integrated marketing campaigns, product launches, and consumer engagement strategies.
• Partner with Sales, Finance, Supply Chain, R&D, and regional leadership.
• Manage marketing investments and ROI to deliver commercial objectives.
• Develop and lead a cross-border marketing team.

Education

Bachelor's degree in Business/Marketing

MBA

Job description

COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next. At General Mills, the days are fast, fun and rewarding. Purpose matters because we're here to grow, drive value and make food the world loves. Our story is one of people, because people are behind everything we do. So bring it all: your innovative ideas, unique talents and desire for impact. Fuel our success with your hunger for what's next.

About the job As a senior marketing leader, you will be responsible for defining portfolio and brand strategies, leading cross-functional collaboration, and accelerating business growth through consumer-centric innovation and execution. You will work closely with regional and local stakeholders across Sales, Finance, Supply Chain and R&D, while developing a high-performing marketing team. We are looking for a commercially driven and strategic leader with deep FMCG experience, strong people leadership capabilities, and a passion for building brands that consumers love. This role provides significant exposure to senior leadership and the opportunity to make a meaningful impact on one of General Mills' most recognized brands in Asia.

Personal data of unsuccessful applicants may be retained for up to 24 months for future recruitment purposes and will thereafter be destroyed unless consent for a longer retention period has been obtained.

Responsibilities

• Lead the 3-year growth strategy for the Wan Chai Ferry business across Hong Kong and Taiwan.
• Drive portfolio strategy, innovation pipeline development, and brand growth initiatives.
• Oversee integrated marketing campaigns, product launches, and consumer engagement strategies.
• Partner closely with Sales, Finance, Supply Chain, R&D, and regional leadership teams.
• Manage marketing investments and optimize ROI to deliver commercial objectives.
• Develop and lead a cross-border marketing team while strengthening organizational capability.

Requirements

• Bachelor's degree in Business, Marketing, or a related discipline; MBA preferred.
• 12+ years of FMCG marketing experience with a strong record of business leadership.
• Proven people management experience in a sizeable organization.
• Experience across both Hong Kong and Taiwan markets is highly desirable.
• Fluency in English, Cantonese, and Mandarin.
• Strong strategic thinking, commercial acumen, and stakeholder management skills.

ELIGIBILITY Applicants must meet minimum age qualifications in the country in which the job is located.

New possibilities. Bold thinking. Real heart. Build remarkable brands with remarkable people. At General Mills, we make food the world loves. Across 100+ markets, we come together to create, innovate and grow. Here, you'll do meaningful work and help to lead the future of food at a company that stands for good.