Senior Marketing Executive

General Mills HK Ltd.; Hong Kong; Hybrid; HKD 300,000 - 520,000; Full time

Benefits offered by this job

excellent career developmentOpportu

collaborative culture

flexible work arrangements

Job summary

General Mills HK Ltd. seeks a Senior Marketing Executive to propel Häagen-Dazs in Hong Kong through campaigns, launches and customer engagement.

Plan and execute marketing activities across ATL/BTL, digital, PR, and in-store activations, coordinating with agencies and cross‑functional teams.

Requirements: 2–4 years in FMCG/consumer marketing; a Marketing/Business/Communications degree; strong bilingual skills and project management.

Qualifications

• Degree in Marketing, Business Administration, Communications, or related disciplines.
• 2–4 years of relevant experience in FMCG, F&B, retail, or consumer brand marketing.
• Experience in new product launches and integrated marketing campaign execution is preferred.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Detail-minded, proactive, positive, customer-oriented, and able to work independently as well as collaboratively.
• Excellent communication, interpersonal, numerical, and analytical skills.
• Familiar with current marketing trends, digital platforms, and consumer engagement strategies.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Good command of written and spoken English and Chinese (Cantonese and Putonghua).

Responsibilities

• Assist in planning and executing the full spectrum of marketing plans, budget allocation, and brand strategy development.
• Support the end-to-end execution of marketing projects, including ATL, BTL, digital, PR, POSM, and in-store activations.
• Execute brand marketing plans and manage routine marketing operations, including A&P spending tracking and post-campaign evaluation.
• Liaise with advertising agencies, creative partners, and production vendors to develop and deliver promotional materials and marketing assets.
• Work closely with cross-functional teams to support new product launches, promotional programs, and seasonal campaigns.
• Support the localization, adaptation, and deployment of campaign assets across multiple consumer touchpoints to ensure relevance and consistency with brand guidelines.
• Manage project timelines, approval processes, and stakeholder coordination to ensure campaigns are delivered on time and within budget.
• Monitor campaign performance and market trends, providing insights and recommendations for continuous improvement.
• Participate in ad hoc marketing projects and assignments as required.

Skills

Marketing know-how

Campaign execution

Project management

Analytical skills

Education

Marketing degree

Business Administration degree

Communications degree

Tools

Excel

PowerPoint

Job description

COMPANY OVERVIEW We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one another and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next. At General Mills, the days are fast, fun and rewarding. Purpose matters because we're here to grow, drive value and make food the world loves. Our story is one of people, because people are behind everything we do. So bring it all: your innovative ideas, unique talents and desire for impact. Fuel our success with your hunger for what's next.

As Hong Kong continues to be a key growth market for our business, we are looking for a Senior Marketing Executive to join our Häagen-Dazs Marketing Team. This role will support the planning and execution of integrated marketing campaigns, product launches, promotional programs, and customer engagement initiatives to drive brand awareness, traffic, and business. We offer excellent career development opportunities, a collaborative and caring culture, and flexible work arrangements. Join us and contribute to the continued success of General Mills and Häagen-Dazs in Hong Kong.

• excellent career development opportunities
• a collaborative and caring culture
• flexible work arrangements

Responsibilities

• Assist in planning and executing the full spectrum of marketing plans, budget allocation, and brand strategy development.
• Support the end-to-end execution of marketing projects, including ATL, BTL, digital, PR, POSM, and in-store activations.
• Execute brand marketing plans and manage routine marketing operations, including A&P spending tracking and post-campaign evaluation.
• Liaise with advertising agencies, creative partners, and production vendors to develop and deliver promotional materials and marketing assets.
• Work closely with cross-functional teams to support new product launches, promotional programs, and seasonal campaigns.
• Support the localization, adaptation, and deployment of campaign assets across multiple consumer touchpoints to ensure relevance and consistency with brand guidelines.
• Manage project timelines, approval processes, and stakeholder coordination to ensure campaigns are delivered on time and within budget.
• Monitor campaign performance and market trends, providing insights and recommendations for continuous improvement.
• Participate in ad hoc marketing projects and assignments as required.

Requirements

• Degree holder in Marketing, Business Administration, Communications, or related disciplines.
• Minimum 2-4 years of relevant experience in FMCG, F&B, retail, or consumer brand marketing.
• Proven experience in new product launches and integrated marketing campaign execution is preferred.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Detail-minded, proactive, positive, customer-oriented, and able to work independently as well as collaboratively.
• Excellent communication, interpersonal, numerical, and analytical skills.
• Familiar with current marketing trends, digital platforms, and consumer engagement strategies.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Good command of written and spoken English and Chinese (Cantonese and Putonghua).

Eligibility

Applicants must meet minimum age qualifications in the country in which the job is located.

New possibilities. Bold thinking. Real heart. Build remarkable brands with remarkable people.

At General Mills, we make food the world loves. Across 100+ markets, we come together to create, innovate and grow. Here, you’ll do meaningful work and help to lead the future of food at a company that stands for good.