Senior Marketing Manager

PERSOL Hong Kong Limited; Hong Kong; On-site; HKD 700,000 - 1,100,000; Full time

Job summary

PERSOL Hong Kong Limited is assisting a global FMCG client to find a senior marketing leader for Hong Kong and Singapore markets. The role focuses on strong brand marketing, driving sales growth through strategic campaigns and multi-channel promotions.

You will manage brand messaging, oversee budget, and lead a team while coordinating with Sales for trade promotions and in-store activations in a fast-paced Asia-Pacific environment.

Qualifications

• 7+ years in marketing, with at least 3 years focused on brand marketing.
• Bachelor's degree in marketing, Business, Communications, or related field
• MBA is a strong plus
• Experience in FMCG/Retail sectors are highly preferred
• Proven track record of driving sales growth through marketing and promotional campaigns
• Strong in Brand marketing, Marketing promotion, Budget management
• Detail-oriented, strong communication skills and who thrives in fast-paced environments

Responsibilities

• Ensure consistent brand messaging, brand perception and awareness in HK market
• Develop 360-degree brand campaigns that resonate with target customers for both online and offline platforms
• Design and execute multi-channel promotional calendars to meet sales targets
• Lead end-to-end promotional campaigns, work with Sales teams to develop trade promotions and in-store activations that drive sell-through
• Manage the promotions budget, ensuring positive ROI and efficient spend allocation across the sales channels
• Lead GTM strategies for new products or markets, ensuring brand alignment and aggressive promotional support
• Brief and manage external agencies (creative, PR, media buying) to deliver on-brand promotional assets
• Manage the marketing team and report to Marketing Director

Skills

Brand marketing

Campaign management

Budget management

Team leadership

Cross-functional collab

Market analytics

Education

Bachelor's degree in marketing/business/communications

MBA

Job description

Our client is one of the global FMCG companies who has a significant presence in Hong Kong, operating across both Foods and Beverages segments, with strong brand product portfolio across Asia Pacific markets. They are now looking for a talented candidate to join their Marketing Team to manage Hong Kong and Singapore markets.

Key responsibilities

• Ensure consistent brand messaging, brand perception and awareness in HK market
• Develop 360-degree brand campaigns that resonate with target customers for both online and offline platforms
• Design and execute multi-channel promotional calendars to meet sales targets
• Lead end-to-end promotional campaigns, work with Sales teams to develop trade promotions and in-store activations that drive sell-through
• Manage the promotions budget, ensuring positive ROI and efficient spend allocation across the sales channels
• Lead GTM strategies for new products or markets, ensuring brand alignment and aggressive promotional support
• Brief and manage external agencies (creative, PR, media buying) to deliver on-brand promotional assets
• Manage the marketing team and report to Marketing Director

About you

• 7+ years in marketing, with at least 3 years focused on brand marketing
• Bachelor's degree in marketing, Business, Communications, or related field
• MBA is a strong plus
• Experience in FMCG/Retail sectors are highly preferred
• Proven track record of driving sales growth through marketing and promotional campaigns
• Strong in Brand marketing, Marketing promotion, Budget management
• Detail-oriented, strong communication skills and who thrives in fast-paced environments

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