Senior Marketing Leader: Asia Growth & Brand

General Mills HK Ltd.

Hong Kong

On-site

HKD 1,800,000 - 2,400,000

Full time

4 days ago

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Job summary

General Mills HK Ltd. in Hong Kong seeks a senior marketing leader to define portfolio and brand strategies, lead cross-functional collaboration, and accelerate growth through consumer-centric innovation and execution.

You will work with regional and local teams across Sales, Finance, Supply Chain and R&D while building a high-performing marketing team. This role requires a commercially driven, strategic leader with deep FMCG experience, strong people leadership, and a passion for brands that

Qualifications

Bachelor's degree in Business, Marketing, or related field; MBA preferred.
12+ years of FMCG marketing leadership experience.
Proven people management in a sizeable organization.
Experience in Hong Kong and Taiwan markets is highly desirable.
Fluency in English, Cantonese and Mandarin.
Strong strategic thinking and stakeholder management skills.

Responsibilities

Lead the 3-year growth strategy for Wan Chai Ferry business in Hong Kong and Taiwan.
Drive portfolio strategy, innovation, and brand growth initiatives.
Oversee integrated marketing campaigns, product launches, and consumer engagement strategies.
Partner with Sales, Finance, Supply Chain, R&D, and regional leadership.
Manage marketing investments and ROI to deliver commercial objectives.
Develop and lead a cross-border marketing team.