Marketing Executive - Digital & Brand Growth (FMCG)

The Kowloon Dairy Ltd; Hong Kong; On-site; HKD 300,000 - 520,000; Full time

Benefits offered by this job

Year-end double pay

Discretionary bonus

Group medical and life insurance

Education allowance

Staff purchase discounts

5-day work week

Job summary

The Kowloon Dairy Ltd in Hong Kong is seeking a proactive Marketing professional to drive digital campaigns and brand activations. You will manage social content, coordinate with designers, and work across sales, trade marketing, and vendors to deliver engaging promotions.

Ideal candidates bring 2–3 years in FMCG or consumer brands, strong English/Cantonese/Mandarin communication, and competence in Canva/Adobe Creative Suite. The role offers a dynamic HK marketing environment.

Qualifications

• Bachelor's degree in Marketing or Business related disciplines.
• 2-3 years of marketing experience, preferably in FMCG or consumer brands.
• Hands-on experience in digital marketing, social media management, and online advertising platforms.
• Strong communication and interpersonal skills; English, Cantonese and Mandarin.
• Proficiency in Microsoft Office applications, especially PowerPoint and Excel.
• Basic design capabilities using Canva or Adobe Creative Suite is a plus.

Responsibilities

• Assist in planning and executing ATL, BTL and digital marketing campaigns.
• Support product launches, promotions and brand activations.
• Coordinate with designers on packaging, visuals and creative execution.
• Track campaign results and identify improvement opportunities.
• Monitor consumer trends, market developments and competitor activities.
• Manage social media calendar, content and copywriting.
• Liaise with agencies on advertising campaigns and optimize ads through performance analysis.
• Support e-commerce channel promotions, media seeding, influencer outreach and PR activities.
• Collaborate with sales, trade marketing and vendors for promos and POS materials.
• Coordinate timelines, approvals, and deliverables across stakeholders.

Skills

Digital marketing

Social media management

Online advertising

Content creation

Communication

Multitasking

Education

Bachelor's degree in Marketing or Business related disciplines

Tools

Microsoft Office (PowerPoint, Excel)

Canva

Adobe Creative Suite

Job description

The Kowloon Dairy Ltd in Hong Kong is seeking a proactive Marketing professional to drive digital campaigns and brand activations. You will manage social content, coordinate with designers, and work across sales, trade marketing, and vendors to deliver engaging promotions.

Ideal candidates bring 2–3 years in FMCG or consumer brands, strong English/Cantonese/Mandarin communication, and competence in Canva/Adobe Creative Suite. The role offers a dynamic HK marketing environment.