Senior Marketing Executive

Gabes Limited; Hong Kong Island; On-site; HKD 246,000 - 268,000; Full time

Benefits offered by this job

5-day work week

15 days annual leave

Birthday leave

Team building activities

Job summary

Gabes Limited is seeking a marketing professional in Hong Kong to plan and execute the company's marketing strategy, shaping brand positioning and annual campaigns. You will translate complex safety-technology products into clear messages for property managers, IoT integrators and channel partners, while producing compelling sales collateral.

You will lead B2B lead generation across LinkedIn, website, email, and SEO/SEM, coordinate co-marketing with partners, and manage social media content and

Qualifications

• Degree in Marketing, Communications or related discipline.
• Years of marketing experience, preferably in B2B, technology or property-related industries.
• Hands-on experience across digital marketing: social media, email, SEO/SEM and paid ads.
• Basic photography and video editing skills, able to handle full process from shooting to post-production.
• Able to understand technical products and explain them simply.
• Fluent in Cantonese and English; Mandarin is an advantage.
• Passionate about content creation, responsible and quality-focused.
• Self-driven and comfortable building things from scratch in a startup environment.

Responsibilities

• Plan and execute the company's marketing strategy, including brand positioning, campaign planning, budget and annual marketing calendar.
• Strengthen Gabes Limited's image as a professional and innovative safety-technology brand, ensuring consistency across channels.
• Conduct competitor analysis and track market trends in property technology, facility management and building safety.
• Translate technical products into clear messages for audiences such as property/facility managers, IoT integrators and channel partners.
• Produce sales collateral with Sales and Design teams (case studies, one-pagers, brochures, product videos, decks).
• Run B2B lead generation via LinkedIn, website, email, and SEO/SEM, including keyword research and campaign setup.
• Support co-marketing with channel partners.
• Content & Social Media: manage daily social media operations (LinkedIn, Facebook, Instagram, YouTube) including planning and performance data.
• Shoot, edit and post-produce video content for platforms (project showcases, product demos, event highlights).
• Events & PR: plan/run trade expos, product showcases, school talks and industry events; on-site photography and live posting.
• Build media relations and pitch stories on new projects, partnerships and awards.

Skills

Digital marketing

Social media management

Content creation

B2B marketing

Video editing

Education

Marketing degree

Tools

Google Analytics

LinkedIn Ads

SEO tools

Job description

Plan and execute the company's marketing strategy, including brand positioning, campaign planning, budget and annual marketing calendar

Strengthen GABES's image as a professional and innovative safety-technology brand, and keep it consistent across all channels in line with our brand guidelines

Conduct competitor analysis and track market trends in property technology, facility management and building safety

Turn technical products into clear messaging for different audiences: property and facility managers, IoT integrators and channel partners

Produce sales collateral with the Sales and Design teams, including case studies, one-pagers, brochures, product videos and presentation decks

Run B2B lead generation through LinkedIn, the website, email marketing and SEO/SEM, including keyword research, ad copywriting, campaign setup and monitoring

Support co-marketing with channel partners

Content & Social Media

Manage day-to-day social media operations (LinkedIn, Facebook, Instagram, YouTube), including content planning, scheduling, community replies and performance data

Shoot, edit and post-produce video content for each platform, from project showcases and product demos to event highlights

Events & PR

Plan and run trade expos, product showcases, school talks and industry events, including on-site photography and real-time posting

Build media relations and pitch stories on new projects, partnerships and awards

Requirements

Degree in Marketing, Communications or a related discipline

years of marketing experience, preferably in B2B, technology or property-related industries

Hands-on experience across digital marketing: social media, email, SEO/SEM and paid ads

Basic photography and video editing skills, able to handle the full process from shooting to post-production

Able to understand technical products and explain them simply

Fluent in Cantonese and English; Mandarin is an advantage

Passionate about content creation, responsible and quality-focused

Self-driven and comfortable building things from scratch in a startup environment

What We Offer

22-24K salary (negotiable)

5-day work week

15 days Annual leave

Birthday leave

Festival celebrationsand team build activities

Direct exposure to the management team and a real voice in company direction

Collaborative team culture that encourages creativity and independent ideas

On-the-job training and support for learning new skills