Marketing Executive

Michael Page International (Hong Kong) Limited; Hong Kong; On-site; HKD 246,000 - 268,000; Full time

Job summary

Michael Page International (Hong Kong) Limited is seeking a versatile B2B Marketing Specialist to develop and execute engaging content across digital channels, with a strong focus on Line and YouTube in APAC. You will support integrated campaigns, product launches, lead generation, and promotional activities across APAC markets, while coordinating social media content calendars and assets.

This role requires English and Chinese fluency, a collaborative mindset, and strong project management in a

Qualifications

• Bachelor's degree in Marketing or related field.
• 2+ years in B2B marketing or tech sectors.
• Experience with social media marketing and digital campaigns.
• Fluent English and Chinese written and spoken.

Responsibilities

• Develop and execute B2B marketing content across digital channels in APAC.
• Plan and run integrated marketing campaigns and product launches.
• Manage social media calendars and ensure brand alignment.
• Create marketing assets: visuals, EDMs, presentations.
• Analyze campaigns and report performance with actionable insights.
• Coordinate events, exhibitions, and customer activities.

Skills

Social media management

Content creation

Copywriting

Project management

English-Chinese bilingual

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketing automation tools

Marketing analytics tools

Job description

• Join a globally recognized technology and engineering solutions company.


• Gaining exposure to regional APAC B2B marketing initiatives.

About Our Client

Our client is a leading international technology company specializing in advanced engineering and industrial solutions. With a strong presence across Asia Pacific and other global markets, they are known for their commitment to innovation, precision, and continuous investment in cutting-edge technologies that support manufacturing, automation, and engineering industries.

Job Description

• Develop and execute engaging B2B marketing content across digital channels, with a strong focus on social media platforms, including Line and YouTube.


• Support the planning and execution of integrated marketing campaigns, product launches, lead generation initiatives, and promotional activities across APAC markets.


• Manage and optimize social media content calendars, ensuring alignment with brand positioning and business objectives.


• Create and coordinate marketing assets, including digital content, visuals, presentations, EDMs, and campaign materials.


• Monitor, analyze, and report campaign performance using marketing analytics tools, providing actionable recommendations for optimization.


• Conduct market research, competitor analysis, and industry trend monitoring to identify new opportunities and improve marketing effectiveness.


• Coordinate exhibitions, trade shows, customer events, and other B2B marketing activities.


• Support marketing administration and assist with ad hoc projects as required.

The Successful Applicant

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.


• Minimum 2 years of experience in marketing, preferably within B2B, engineering, industrial, manufacturing, technology, or technical products sectors.


• Proven experience managing social media platforms and digital content, preferably in a B2B environment.


• Understanding of social media marketing, content marketing, digital campaigns, and marketing analytics.


• Experience with marketing automation or lead generation tools will be an advantage.


• Strong content creation and copywriting skills in English and Chinese.


• A creative mindset with strong attention to detail, branding, and visual presentation.


• Excellent project management and organizational skills, with the ability to manage multiple priorities.


• Proactive, adaptable, and eager to learn in a fast-paced international business environment.


• Fluent in English and Chinese, both written and spoken.

What's on Offer

• Competitive salary range: HKD 22,000 - HKD 24,000 per month.


• Permanent employment with stability and career development opportunities.


• Benefits package tailored to the role.