Senior Marketing Manager

DCH group; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

DCH Group is seeking a commercially driven Senior Marketing Manager to lead the development and execution of sales and marketing strategies, drive business growth, and maximize profitability. The successful candidate will oversee sales, marketing, and operational initiatives while leading a team to achieve business objectives.

Responsibilities include developing strategic plans to drive revenue, leading marketing teams, managing brand portfolios, monitoring market insights, driving product

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related discipline.
• 10+ years of relevant marketing experience in FMCG, preferably in food and beverage categories, with at least 5 years of leadership experience.
• Proven track record in driving sales growth, market expansion, and profitability.
• Strong analytical, negotiation, and stakeholder management skills.

Responsibilities

• Develop and implement strategic sales and marketing plans to achieve revenue, profit, and market share targets.
• Lead and manage marketing teams to ensure effective execution of initiatives and promotional activities.
• Manage the assigned brand portfolio and maintain relationships with principals and key stakeholders.
• Monitor market performance, competitor activities, and customer insights to inform business strategies.
• Drive business development projects, product launches, and trade marketing initiatives.
• Manage budgets, P&L performance, pricing strategies, and resource planning.
• Review organizational structures and business processes to boost efficiency.
• Collaborate with Sales, Supply Chain, Finance and other departments to ensure objectives are met.

Skills

Analytical skills

Negotiation

Stakeholder management

Leadership & people management

Education

Bachelor's degree in Business Administration/Marketing or related

Tools

Microsoft Office

Excel

PowerPoint

Job description

We are seeking a commercially driven Senior Marketing Manager to lead the development and execution of sales and marketing strategies, drive business growth, and maximize profitability. The successful candidate will oversee sales, marketing, and operational initiatives while leading a team to achieve business objectives.

Responsibilities

• Develop and implement strategic sales and marketing plans to achieve revenue, profit, and market share targets.
• Lead and manage marketing teams to ensure effective execution of business initiatives and promotional activities.
• Manage the assigned brand portfolio and maintain strong relationships with principals, and key stakeholders.
• Monitor market performance, competitor activities, and customer insights to formulate effective business strategies.
• Drive business development projects, product launches, and trade marketing initiatives.
• Manage budgets, P&L performance, pricing strategies, and resource planning to optimize profitability.
• Review organizational structures and business processes to enhance operational efficiency and effectiveness.
• Collaborate closely with Sales, Supply Chain, Finance, and other departments to ensure successful execution of business objectives.

Requirements

• Bachelor's degree in Business Administration, Marketing, or related discipline.
• Minimum 10 years of relevant marketing experience in FMCG, preferably in food and beverage categories, with at least 5 years of proven leadership and people management experience.
• Proven track record in driving sales growth, market expansion, and business profitability.
• Strong analytical, negotiation, and stakeholder management skills.
• Proficient in Microsoft Office applications, particularly Excel and PowerPoint.
• Excellent command of written and spoken English and Chinese, including Cantonese and Mandarin.

We are equal opportunities employer. Applicants who are not invited within 2 months may consider their application unsuccessful. All applicants may be considered for other suitable positions with DCH Group/CITIC Group and will be deleted from our files after 6 months from the date of application.