Senior Market Research & Data Analytics Lead

Sun Hung Kai Properties Ltd; Hong Kong; Presencial; HKD 420.000 - 660.000; Jornada completa

Descripción de la vacante

Sun Hung Kai Properties Limited is seeking a data analytics professional to conduct market research and provide actionable insights for Hong Kong and Mainland markets. The role requires 6-8 years' experience in data analytics, market research, questionnaire design, and reporting, with strong proficiency in Excel, PowerPoint, SQL, and Python.

The ideal candidate will have excellent analytical and communication skills, fluent English and Chinese (Cantonese/Putonghua), and the ability to work under

Formación

• Bachelor’s degree in data analytics, data science, statistics, mathematics, quantitative analysis, marketing, business, data analysis, or a related discipline
• 6-8 years’ experience in data analytics, business analysis, market research, questionnaire design, report writing, conducting interviews in Hong Kong and/or Chinese Mainland
• Highly proficient in MS Excel & PowerPoint, SQL; advanced data handling tools such as Python and applying AI tools in data analytics/analysis and grouping/coding will be a plus
• Knowledge of statistical or analysis tools or BI tools, such as SPSS, VBA
• Strong analytical, numerical sense, logic sense, interpretation, and communication skills
• Good command of verbal and written English and Chinese, fluent Cantonese and Putonghua
• Good business acumen, proactive, self-motivated, detail-minded, fast-learning, adaptive to market changes
• Interest in residential property market and being able to cope with tight deadlines under pressure
• Able to work overtime, during weekends and public holidays, and able to work independently
• Occasional business travel and outdoor & off-site to conduct fieldwork/research is required
• (Candidates with less experience will be considered for Research Officer.)

Responsabilidades

• Conduct market research projects throughout the whole process for Hong Kong & Chinese Mainland on customer needs & behaviors, market trends & sentiment, business development etc.
• Preparing research & fieldwork, questionnaire design & drafting and online set-up, conducting appropriate formats of customer interviews, and onsite fieldwork monitoring, in a timely manner
• Leverage effective approaches and analytical tools for data cleaning, grouping, checking, processing, consolidation, and analysis
• Write analytical reports, based on primary research, macro statistics, social media, and other relevant sources
• Ensure accuracy and integrity of datasets, data processing, data coding and output
• Liaise internally across teams and departments and external vendors / agencies on requirements
• Perform desk research, ad-hoc tasks and other related projects assigned
• (Candidates with less experience will be considered for Research Officer.)

Conocimientos

Data analytics

Market research

Interviewing

Analytical thinking

Communication

Educación

Bachelor's degree in data analytics or related field

Herramientas

Excel

PowerPoint

SQL

Python

BI tools

SPSS

VBA

Descripción del empleo

Sun Hung Kai Properties Limited is seeking a data analytics professional to conduct market research and provide actionable insights for Hong Kong and Mainland markets. The role requires 6-8 years' experience in data analytics, market research, questionnaire design, and reporting, with strong proficiency in Excel, PowerPoint, SQL, and Python.

The ideal candidate will have excellent analytical and communication skills, fluent English and Chinese (Cantonese/Putonghua), and the ability to work under