Senior Market Analyst

HKT; Hong Kong; On-site; HKD 350,000 - 540,000; Full time

Job summary

HKT in Hong Kong is seeking a Senior Market Analyst to drive data-driven insights and strategic decision-making. You will analyze complex datasets, develop AI-enabled models, and support customer growth and business performance.

You will build dashboards, reports, and KPI trackers, perform market research and P&L analyses, and collaborate with cross-functional teams to translate business needs into actionable analytics.

Qualifications

• Minimum 3 years of relevant experience in Data Analytics, Marketing Analytics, BI, or related fields.
• Bachelor's degree in Marketing, Statistics, Data Science, Computer Science, Business Analytics, or related discipline.
• Strong knowledge of AI, ML, predictive analytics, and data science methodologies.
• Hands-on experience with analytics and visualization tools (SQL, Python, Qlik Sense, Tableau, Power BI).
• Excellent communication and presentation skills; fluent English and Cantonese preferred.

Responsibilities

• Analyze large and complex datasets to understand customer behavior and growth opportunities.
• Leverage AI/ML technologies to develop analytical models and automate insight generation.
• Develop and maintain dashboards, reports, and performance trackers for key metrics.
• Perform P&L analysis and track KPI performance.
• Conduct market research and competitive analysis to inform strategy.
• Collaborate with cross-functional teams to translate business needs into analytical solutions.

Skills

Analytical thinking

Communication skills

Presentation skills

Problem solving

Education

Bachelor's degree in Marketing/Statistics/Data Science/CS/Business Analytics

Tools

SQL

Python

Qlik Sense

Tableau

Power BI

Job description

Senior Market Analyst

We are seeking a highly analytical and data-driven Senior Market Analyst to join our dynamic team. This role is responsible for delivering actionable business insights through advanced analytics, market intelligence, AI-enabled solutions, and performance management. The successful candidate will play a key role in driving customer growth, business performance, and strategic decision-making across the organization.

Job Duties

• Analyze large and complex datasets to understand customer behavior, identify growth opportunities, and develop customer acquisition and retention strategies.
• Leverage AI and machine learning technologies to develop analytical models, automate insight generation, and streamline business and operational workflows.
• Develop and maintain management reports, dashboards, and performance tracking tools to monitor key business, customer, and financial metrics.
• Perform P&L analysis and track business performance against key financial and operational KPIs.
• Conduct market research and competitive analysis to evaluate market trends, customer satisfaction, brand perception, and market penetration opportunities.
• Perform User Acceptance Testing (UAT), data validation, and quality assurance activities to ensure the integrity, accuracy, and reliability of marketing data marts and analytical platforms.
• Monitor project execution and data governance processes to maintain data quality, compliance, and operational excellence.
• Support business planning, strategic initiatives, and ad hoc analytical studies to facilitate data-driven decision-making.
• Collaborate with cross-functional stakeholders to translate business requirements into actionable analytical solutions and strategic recommendations.

The Person

• Bachelor's degree in Marketing, Statistics, Data Science, Computer Science, Business Analytics, or a related discipline.
• Minimum 3 years of relevant experience in Data Analytics, Business Intelligence, Marketing Analytics, or related fields.
• Strong knowledge of AI, machine learning, predictive analytics, generative AI, and data science methodologies.
• Experience in AI, machine learning, automation, or advanced analytics projects is highly preferred.
• Hands-on experience with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, Power BI, or similar platforms.
• Strong analytical and critical thinking skills with the ability to transform complex data into actionable business insights.
• Detail-oriented with excellent problem-solving abilities and a passion for data-driven decision-making.
• Experience in the telecommunications, mobile, IT, digital, or technology industry will be an advantage.
• Strong project management and stakeholder management skills, with the ability to work effectively across teams.
• Excellent interpersonal, communication, and presentation skills.
• Good command of both written and spoken English and Cantonese