Senior Manager, Marketing

China CITIC Bank International Limited; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

China CITIC Bank International is seeking an experienced marketing professional to lead end-to-end campaigns, articulate banking product messaging, and develop client-focused collateral. The role requires collaboration with agencies, content creation for multiple channels, and strategic market insights.

The ideal candidate has 6+ years in marketing, preferably in banking or financial services, and a track record of developing impactful campaigns, webinars, and whitepapers.

Qualifications

• Degree in business studies, preferably in finance or marketing.
• Minimum of 6 years marketing experience with strong campaign management.
• Preferably banking/financial institutions agency background with account servicing.
• Good business acumen and knowledge of banking/financial products.
• Ability to track market changes and identify new opportunities and strategies.
• Understand pricing structures of the bank's products and services.

Responsibilities

• Campaign management from concept through execution.
• Articulate product and service offerings, benefits and messages.
• Collaborate with internal and external agencies to identify client success stories and create case studies and collateral.
• Create compelling marketing campaigns to showcase our capabilities to deliver results.
• Produce content for corporate collateral, website/blog/social media and other initiatives.
• Develop effective positioning, messaging and sales tools.
• Stay abreast of market trends to drive topics for webinars and whitepapers.
• Manage all aspects of projects: deadlines, budgeting, approvals, analysis and monitoring.
• Define project scope, strategy and objectives to internal clients and leadership.
• Oversee creative production of assets from concept to final product.

Skills

Campaign management

Project management

Market research

Stakeholder management

Education

Degree in business studies, preferably in finance or marketing

Job description

• Campaign, project management to execution
• Articulate product and service offerings, key benefits and messages
• Work with internal and external agencies to identify client success stories and create appropriate case studies and collateral
• Create compelling marketing campaigns using strategies and to showcase our abilities to produce results
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives
• Create effective, compelling positioning, messaging, and sales tools that are understood and used
• Stays abreast of market trends to drive topics for client webinar and whitepaper strategies Project management
• Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
• Establish and articulate project scope, strategy and objectives to internal clients, production team and key leadership
• Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution

Market Research and Competitive Intelligence

• Understand the market trends, products and services offering and approach of key competitors
• Internal reporting and other duties as assigned
• Support frontline and adhere to anti-money laundering and counter terrorist financing controls in accordance with regulatory standards and CNCBI policies.
• Demonstrates initiative to go beyond the normal routine and look for new ways to add value.

Requirements

• Degree in business studies, preferably in finance, marketing or equivalent
• A minimum of 6 years marketing experience, solid campaign management experience is required, preferably in banking industry or agency background with account servicing experience for financial institutions
• Good business acumen with sound knowledge of banking and financial products with ability to multi-task and to establish and drive high priority initiatives
• Ability to keep abreast of changes in markets, customer needs, competitors and capabilities to identify new business opportunities and appropriate marketing strategy
• Understand industry and market developments relating to own function
• Understand the unique selling points and pricing structures of the Bank’s products/ services

Personal data collected will be used for recruitment related purposes only. Applicants not invited for interview within 6 weeks may consider their applications unsuccessful. However, applicants may be considered for other suitable positions within the Group for a period of not more than 2 years. Personal data will be destroyed at any time after 3 months.

China CITIC Bank International is committed to being an equal opportunities employer and intends to provide a work environment free of unlawful discrimination or harassment. All employment decisions will be made in a non-discriminatory manner.