Senior Manager, Brand Communications & Channel Growth

Generali Life (Hong Kong) Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Generali Life (Hong Kong) Limited is seeking a Senior Manager of Communications & Channel Marketing to lead corporate communications, PR, and channel marketing initiatives across key distribution channels. You will develop insight-led ideas to strengthen brand reputation, stakeholder engagement and business growth, collaborating with Group and Regional teams, sales, and partners.

The role requires strong storytelling, project management, and a deep understanding of distribution channels, with

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in corporate communications, PR, channel marketing, community/CSR and events.
• Strong communications and storytelling skills; ability to simplify complex topics.
• Proven project management skills with ability to manage multiple priorities, budgets and timelines.
• Sound judgement in media relations, issues management and stakeholder communications.
• Solid understanding of distribution channels and channel marketing.
• Strong stakeholder management with senior leaders, Regional and Group teams, and multiple stakeholders in a dynamic environment.
• Proactive and driven, with the ability to anticipate needs, take ownership and move initiatives forward independently in a dynamic environment.
• High proficiency in English and Chinese (Cantonese and Mandarin).

Responsibilities

• Develop communications plans, key messages, leadership communications, media materials and issue/crisis communications support
• Develop creative campaign ideas and oversee quality content, internal/external events and distributor engagement activities
• Lead community programmes, NGO/industry partnerships and sponsorship opportunities aligned with brand values
• Oversee channel marketing initiatives, including targeted communications, marketing materials, corporate premium items and engagement programmes to support business growth
• Partner with Group and Regional teams, senior management, sales, distribution, product, compliance and external partners to ensure aligned and timely delivery
• Track communications, PR, event and channel marketing performance, using insights to optimise future plans

Skills

Strong communications & storytelling

Project management

Stakeholder management

Bilingual EN & CN (Cantonese/Mandarin)

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Generali Life (Hong Kong) Limited is seeking a Senior Manager of Communications & Channel Marketing to lead corporate communications, PR, and channel marketing initiatives across key distribution channels. You will develop insight-led ideas to strengthen brand reputation, stakeholder engagement and business growth, collaborating with Group and Regional teams, sales, and partners.

The role requires strong storytelling, project management, and a deep understanding of distribution channels, with