Senior Manager, Communications & Channel Marketing

Generali Life (Hong Kong) Limited; Hong Kong; On-site; HKD 900,000 - 1,500,000; Full time

Job summary

Generali Life (Hong Kong) Limited is seeking a Senior Manager of Communications & Channel Marketing to lead corporate communications, PR, and channel marketing initiatives across key distribution channels. You will develop insight-led ideas to strengthen brand reputation, stakeholder engagement and business growth, collaborating with Group and Regional teams, sales, and partners.

The role requires strong storytelling, project management, and a deep understanding of distribution channels, with

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in corporate communications, PR, channel marketing, community/CSR and events.
• Strong communications and storytelling skills; ability to simplify complex topics.
• Proven project management skills with ability to manage multiple priorities, budgets and timelines.
• Sound judgement in media relations, issues management and stakeholder communications.
• Solid understanding of distribution channels and channel marketing.
• Strong stakeholder management with senior leaders, Regional and Group teams, and multiple stakeholders in a dynamic environment.
• Proactive and driven, with the ability to anticipate needs, take ownership and move initiatives forward independently in a dynamic environment.
• High proficiency in English and Chinese (Cantonese and Mandarin).

Responsibilities

• Develop communications plans, key messages, leadership communications, media materials and issue/crisis communications support
• Develop creative campaign ideas and oversee quality content, internal/external events and distributor engagement activities
• Lead community programmes, NGO/industry partnerships and sponsorship opportunities aligned with brand values
• Oversee channel marketing initiatives, including targeted communications, marketing materials, corporate premium items and engagement programmes to support business growth
• Partner with Group and Regional teams, senior management, sales, distribution, product, compliance and external partners to ensure aligned and timely delivery
• Track communications, PR, event and channel marketing performance, using insights to optimise future plans

Skills

Strong communications & storytelling

Project management

Stakeholder management

Bilingual EN & CN (Cantonese/Mandarin)

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Senior Manager, Communications & Channel Marketing

As the lead for communications and channel marketing, this role oversees corporate communications, PR, channel marketing initiatives, community engagement and events. The Senior Manager will develop insight-led ideas that strengthen brand reputation, stakeholder engagement and business growth across key distribution channels.

Key responsibilities

• Develop communications plans, key messages, leadership communications, media materials and issue/crisis communications support


• Develop creative campaign ideas and oversee quality content, internal/external events and distributor engagement activities


• Lead community programmes, NGO/industry partnerships and sponsorship opportunities aligned with brand values


• Oversee channel marketing initiatives, including targeted communications, marketing materials, corporate premium items and engagement programmes to support business growth


• Partner with Group and Regional teams, senior management, sales, distribution, product, compliance and external partners to ensure aligned and timely delivery


• Track communications, PR, event and channel marketing performance, using insights to optimise future plans

Key requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field


• Minimum 8 years of experience in corporate communications, PR, channel marketing, community/CSR and event management, preferably in financial services or insurance


• Strong communications and storytelling skills, with the ability to simplify complex topics for different audiences


• Proven project management skills, with the ability to manage multiple priorities, budgets and timelines


• Sound judgement in media relations, issues management and stakeholder communications


• Solid understanding of distribution channels and channel marketing, including sales support materials, corporate premium items and engagement programmes


• Strong stakeholder management skills, with confidence working with senior leaders, Regional and Group teams, and multiple stakeholders in a dynamic environment


• Proactive and driven, with the ability to anticipate needs, take ownership and move initiatives forward independently in a dynamic environment


• High proficiency in English and Chinese (Cantonese and Mandarin)

About Generali

Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in 50 countries in the world, with a total premium income of more than € 75.8 billion in 2021. With nearly 75,000 employees serving 67 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. Generali’s ambition is to be the life-time partner to its customers, offering innovative and personalized solutions thanks to an unmatched distribution network.

At Generali, diversity and inclusion are a critical part of our cultural transformation. We are committed to promoting a culture of inclusion that celebrates people's singularity and diversity with particular attention to disabilities, culture, and gender. Leveraging diversity to create long-term value: this is Generali. It is our differences that make the difference!