Digital Marketing & CRM Specialist (Growth & Analytics)

HKBN

Hong Kong

On-site

HKD 420,000 - 720,000

Full time

14 days+

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Job summary

HKBN seeks an Assistant Digital Manager - CRM and Digital Marketing to design and run innovative digital campaigns that drive sales and brand growth. You will optimize user engagement on Web and App, partner with stakeholders, and ensure high‑quality content across channels.

The ideal candidate has 5+ years in digital marketing, CRM or e‑commerce, strong analytics, and proficiency with GA4, Google Ads, Data Studio and social tools. Proficiency in English and Chinese is essential.

Qualifications

Degree or higher in e‑commerce, information systems, marketing or business.
5+ years in Digital Marketing, CRM or e‑commerce.
Strong analytical skills and ability to translate data into insights.
Experience with GA4, Google Ads, Data Studio, Search Console, social media tools and email platforms.

Responsibilities

Develop and implement innovative digital marketing campaigns to drive sales, engagement and brand awareness.
Identify traffic growth potential, optimize conversion and engagement on Web and App with cross‑functional stakeholders.
Manage digital materials to ensure high‑quality content and effective messaging for target audiences.
Monitor and analyze performance across digital channels including Web, App, Email, WhatsApp and social media for optimization.
Collaborate with digital agency to plan and execute SEM and SEO strategies.
Transform data into actionable business insights to support decision making and stay ahead of trends.