CRM & Analytics Marketing Lead — Data-Driven Growth

Omni Group Asia Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Omni Group Asia Limited in Hong Kong seeks a Senior Manager, CRM and Analytics to lead data-driven marketing initiatives and customer campaigns across the full journey. You will leverage big data and analytics to optimize campaigns for existing customers, driving growth and personalized engagement.

The role partners with distribution channels, designs targeted communications, monitors performance, and provides actionable insights to senior management.

Qualifications

• Bachelor’s degree in Actuarial Science, Business, Marketing, Statistics, or a related discipline.
• Minimum 10 years of relevant experience in business analysis, business development, and database marketing.
• Knowledge of the insurance industry is preferred.
• Proficient in English and Chinese, written and spoken.

Responsibilities

• Continuously develop team capabilities and build knowledge in campaign execution, including analytics models.
• Prepare marketing plans and support the supervisor in campaign execution.
• Partner with departments and teams to develop project plans and communication materials for campaign launches.
• Design communications for agents and customers, coordinating with stakeholders to ensure timely execution.
• Collaborate with distribution channels to promote ECM campaigns and collect feedback on performance.
• Manage the promotional budget effectively.
• Support team members in achieving business objectives.
• Act as gatekeeper for recommending promotional appeal arrangements.

Skills

Big data

Analytics

Campaign management

Stakeholder management

Education

Bachelor’s degree in Actuarial Science, Business, Marketing, Statistics, or related discipline

Job description

Omni Group Asia Limited in Hong Kong seeks a Senior Manager, CRM and Analytics to lead data-driven marketing initiatives and customer campaigns across the full journey. You will leverage big data and analytics to optimize campaigns for existing customers, driving growth and personalized engagement.

The role partners with distribution channels, designs targeted communications, monitors performance, and provides actionable insights to senior management.