Senior Customer Analytics & Insights Lead

AXA; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

AXA Hong Kong and Macau is expanding its customer analytics team to translate business questions into quantitative analyses that guide decision-making. You will conduct in-depth customer analyses, identify growth and retention opportunities, and evaluate campaign performance to drive improvements.

You will define KPIs for customer dashboards, design and maintain dashboards, and collaborate with stakeholders to refine segmentation for CRM campaigns.

Qualifications

• Degree in Data Analytics, Computer Science, Mathematics, Statistics or related subjects.
• 5+ years of relevant work experience, preferably in financial services or consulting focusing on CRM, data and analytics. Candidates with less experience will be considered as Senior Officer.
• Hands-on experience with using Databricks for data extraction and automation.
• Proven experience with data visualization tools (Power BI, Tableau, etc.) and data mining tools (Python, SQL).
• Experience with Salesforce Marketing Cloud is a plus.
• Strong analytical and problem-solving skills with ability to communicate insights to stakeholders.

Responsibilities

• Support the development and implementation of customer strategies aligned with business goals, translating business questions into quantitative analyses to guide decision-making.
• Conduct in-depth customer analysis to understand profiles, behaviors and trends, generating actionable insights to drive growth and retention.
• Evaluate campaign performance by analyzing key metrics and responses to improve effectiveness and support test-and-learn initiatives.
• Perform ad hoc data analyses and support related projects as required.
• Define KPIs for Customer and CRM dashboards and design, develop, maintain and enhance dashboards for tracking customer metrics and campaign performance.
• Collaborate with stakeholders to refine segmentation and targeting criteria for CRM campaigns and automate data extraction/transform processes in Databricks and Salesforce Marketing Cloud.

Skills

Databricks

Power BI

Python

SQL

Tableau

CRM Campaigns

Data Visualization

Communication of insights

English & Cantonese

Education

Degree in Data Analytics, Computer Science, Mathematics, Statistics or related subjects

Tools

Databricks

Salesforce Marketing Cloud

Power BI

Tableau

Python

SQL

Job description

AXA Hong Kong and Macau is expanding its customer analytics team to translate business questions into quantitative analyses that guide decision-making. You will conduct in-depth customer analyses, identify growth and retention opportunities, and evaluate campaign performance to drive improvements.

You will define KPIs for customer dashboards, design and maintain dashboards, and collaborate with stakeholders to refine segmentation for CRM campaigns.