Marketing Manager (FMCG)

Not Another Headhunting Company; Hong Kong; On-site; HKD 558,000 - 781,200; Full time

Job summary

Not Another Headhunting Company is looking for a Marketing Manager in Hong Kong. The role involves leading marketing campaigns, managing relationships with beauty KOLs, and refining paid media strategies. Candidates should possess a bachelor’s degree in a relevant field and have experience in 360-degree brand marketing, along with strong negotiation skills. Fluency in English and Cantonese is essential. This position offers the opportunity to work in a dynamic startup environment focused on modern marketing practices.

Qualifications

• Bachelor’s degree in relevant field.
• Experienced in managing 360-degree brand marketing.
• Established relationships with KOLs and media.
• Working knowledge of digital advertising tools.
• Highly organized with strong time management skills.
• Fluency in English and Cantonese.

Responsibilities

• Lead the end-to-end delivery of brand launches.
• Manage relationships with beauty KOLs and media.
• Launch and refine paid campaigns on social and search channels.
• Embed AI tools for campaign optimization.
• Monitor campaign costs and reallocate as needed.

Skills

360-degree brand marketing

Campaign management

Relationship management

Digital advertising

Negotiation skills

Fluent in English and Cantonese

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or similar

Tools

Digital advertising platforms

Job description

Overview

Our client is seeking an ambitious, results‑driven Marketing Manager to lead and oversee the full cycle of marketing campaigns, identify and manage relationships with PR and beauty KOLs, and run performance marketing across major paid channels. You do not need to be an AI expert or a highly technical performance marketer. They are looking for a passionate, highly curious marketing leader who is eager to learn and disrupt traditional FMCG marketing.

What You Will Do

• Lead the end‑to‑end delivery of our 360-degree brand launches and ongoing growth initiatives. Build and run the campaign calendar, aligning PR moments, influencer activations, and digital advertising with retail stock rollouts and broader commercial objectives.
• Source, negotiate with, and manage key relationships with beauty KOLs and media editors in Hong Kong. Plan and execute PR events and masterclasses, and manage premium seeding kits to drive strong local awareness and sustained community engagement.
• Launch, run, and refine core paid campaigns across major social and search channels. Use automated, AI-enabled campaign structures so platforms can optimize efficiently, and ensure spend supports Online-to-Offline (O2O) conversion.
• Proactively test and embed AI tools into day-to-day work. Apply AI to sharpen campaign thinking, accelerate content iteration, and improve planning and workflow organization.
• Monitor campaign costs across influencer fees and paid media, and reallocate spend and focus as needed to achieve ambitious retail scan-sales targets.

What You Will Need

• Bachelor’s degree, ideally in Marketing, Communications, Business Administration, or a similar discipline.
• Experienced generalist marketer managing 360-degree brand marketing, campaign management, or a blend of PR and digital growth, preferably in beauty, lifestyle, or FMCG.
• Established relationships with local KOLs, talent agencies, and beauty media, with strong negotiation skills.
• Working knowledge of major digital advertising platforms. You do not need to be a specialist media buyer, but you should be confident navigating these tools, launching campaigns, and analyzing performance metrics.
• You do not need deep technical AI expertise. You should bring strong curiosity, the initiative to test new applications, and a desire to help build modern marketing workflows.
• Exceptionally organized, with strong time management and the ability to manage multiple overlapping campaigns in a fast-paced start-up environment.
• Fluent in English and Cantonese.