Senior Business Analyst/Assistant B&C Performance Manager

Leadingnation; Hong Kong; On-site; HKD 540,000 - 860,000; Full time

Job summary

Leadingnation requires a Senior Business Analyst/Assistant B&C Performance Manager to lead retail performance analytics, CRM insights, and KPI reporting. You will coordinate between regional Retail Heads and Global teams, develop dashboards, and deliver actionable insights for growth.

The role emphasizes Excel/Power BI expertise, cross-functional collaboration, and strong communication. APAC support and ad hoc projects are part of the scope.

Qualifications

• Bachelor’s degree required.
• 5+ years of experience in business analysis or related fields.
• Proficient in Microsoft Office and data tools.
• Excellent verbal and written communication and presentation skills.
• Ability to work cross-functionally and adapt to change.

Responsibilities

• Lead business performance reporting across sales and client KPIs with strategic insights.
• Develop and maintain dashboards and reporting tools (Excel/Power BI) to drive visibility.
• Perform CRM analytics to understand customer behavior and lifecycle performance.
• Collaborate with regional and global teams to standardize reporting and analytics.
• Support APAC reporting and ad hoc analyses as needed.

Job description

Overview: The Senior Business Analyst/Assistant B&C Performance Manager role combines business analytics, retail performance management, and CRM analysis to provide actionable insights that support strategic decision-making and business growth. You will report to the Associate Planning, Business & Client Performance Director and will act as a critical link between regional markets (coordinating amongst the Retail Heads in the region) and Global Business Performance teams. The analyst is responsible for developing and maintaining performance dashboards, monitoring key retail KPIs, conducting statistical and market analysis, and identifying business risks and opportunities through timely alerts and recommendations. The position also includes a growing CRM analysis dimension to better understand our customer base and behaviour, allowing a multidimensional approach in the provided analysis.

Responsibilities:

Business Performance Reporting & Retail Analysis

• Lead business performance reporting and analysis across sales, retail, and client KPIs with qualitative business insights integrating macroeconomic, competitive, and luxury market insights.
• Monitor and analyse key business, retail and client KPIs, including sales, traffic, conversion, ASP, UPT, sell-through, retention, reactivation, and client engagement metrics; identify performance opportunities/business risks and providing actionable insights.
• Prepare and deliver business performance presentations for top management, 3 year plans, Board meetings, CODIR sessions, and external stakeholder engagements.
• Deliver actionable insights, deep-dive analyses, and executive presentations to support strategic decision‑making, forecasting, target setting, and business planning.
• Prepare ad hoc deep dive analysis according to business needs involving analytics and market insights to identify risks and opportunities in order to support decision making and action plans.

Business Intelligence & Reporting Excellence

• Serve as the regional expert for BI platforms.
• Serving as the power user for new analytical tool CLEAR. Roll out the new tool across the organization (down to store level) and driving adoption of the tool across the organization.
• Develop, maintain, and enhance Excel/Power BI dashboards, reports, and analytical tools to drive business visibility and performance management.
• Work closely with Global Business and Client Performance team on reporting automation and standardization efforts in PowerBI.
• Partner with Retail, Planning, E-Commerce, and Merchandising teams to promote data‑driven decision making and omnichannel performance measurement.

CRM & Client Performance Analytics

• Lead the development of client and CRM analytics to deepen understanding of customer behavior, purchasing trends, and lifecycle performance.
• Design and track customer KPIs, segmentation models, retention, reactivation, cross‑selling, and client engagement metrics.
• Partner with global and regional teams to develop centralized reporting frameworks and ensure alignment on CRM reporting standards.
• Monitor data quality and integrity across customer databases and reporting systems.
• Deliver customer insights that support client acquisition, loyalty, personalization, and revenue growth strategies.

Others

• Support APAC reporting as necessary.
• Ad hoc projects as assigned.

Excel/ PWBI Proficiency:

• Create, maintain, and improve Excel templates and reporting to analyze the business and develop strategic business decisions
• Excellent proficiency in excel, able to build user friendly spreadsheets for efficiency.
• Proficiency in Power BI or equivalent data visualization tools

Skills and Requirements:

• Bachelor’s degree required
• 5+ years of experience – Business school, Economics, Finance or Engineering degree preferred
• Proficient in all of Microsoft Office
• Excellent verbal and written communication and presentation skills.
• Ability to excel in a cross-functional and collaborative environment.
• Proactively contributes to creating a team atmosphere that is professional, flexible and enjoyable
• Versatile; embraces change and is consistently able to develop and adapt to the needs of the business.
• Grasps new concepts quickly, prioritizes efficiency and is organized.
• Strong follow up, follow through and attention to detail to ensure deadlines are met

All information provided by applicants will be used strictly for recruitment purpose. Applicants who are not contacted within one month may consider their applications unsuccessful.