Senior Brand Marketing Officer

Watson's Wine; Sha Tin; On-site; HKD 180,000 - 300,000; Full time

Benefits offered by this job

Wine education support

Staff discounts

Dynamic team

Job summary

Watson's Wine in Hong Kong seeks an energetic events and marketing coordinator to plan and deliver engaging wine experiences across live events and digital channels. You will work closely with suppliers and internal teams to ensure smooth execution of each event.

This role emphasizes turning brand and marketing plans into memorable customer experiences, with a focus on offline plus online integration, content creation, and data-driven optimization.

Qualifications

• Proficient with MS Office and basic design tools; familiarity with Photoshop/Canva is a plus.
• Strong customer service mindset and comfortable interacting with diverse people.
• Clear written and spoken English communication.
• Interest in wine with willingness to learn; WSET knowledge is a plus.
• Ability to collaborate across teams and with external partners.
• Interest in linking offline and online marketing using data-driven insights.

Responsibilities

• Assist planning and execution of wine events, including venue setup and materials.
• Coordinate with suppliers and internal teams for smooth event delivery.
• Set up eDMs and website content to promote events and connect O+O experiences.
• Create event materials (tasting notes, menus, glass rings, order forms) and develop social media content.
• Apply a customer-focused mindset across event and digital touchpoints.
• Review customer response and marketing performance to identify improvement opportunities.

Skills

Digital literacy

Customer focus

English communication

Wine knowledge

Collaborative mindset

O+O data mindset

Education

N/A

Tools

Microsoft Office

Adobe Photoshop

Canva

Job description

What You’ll Be Doing

Deliver Engaging Events: Support the planning and execution of wine events, including venue setup, wine preparation and event materials.

Coordinate with Partners: Work closely with suppliers and internal teams to ensure smooth event delivery, embracing collaboration as our way of working.

Connect O+O Experiences: Set up eDMs and website content to promote events and connect Offline + Online (O+O) customer experiences.

Create Marketing Content: Coordinate event materials such as tasting notes, menus, glass rings and order forms, and develop engaging social media content.

Put Customers First: Apply a customer-focused mindset across event and digital touchpoints.

Learn and Improve: Use a scientific and data-driven approach to review customer response and marketing performance and identify opportunities to improve.

What You’ll Bring

Digital Skills: Good command of Microsoft Office; experience with Adobe Photoshop, Canva or other digital design tools is an advantage.

Customer & Social Skills: A customer-focused, approachable mindset with confidence interacting with different people.

Communication: Confidence communicating with internal and external parties in written and spoken English.

Wine Passion: A genuine interest in wine and willingness to learn; WSET knowledge or certification is an advantage but not essential.

Collaborative Mindset: Comfortable working across teams and with external partners to get things done.

O+O & Data Mindset: Interest in connecting offline and digital marketing and using insights and data to continuously improve effectiveness.

How You Will Make An Impact

You’ll help turn our brand and marketing plans into engaging wine experiences that connect customers across events, digital channels and social media. Through thoughtful execution, strong collaboration and continuous learning, you’ll help make Watson’s Wine experiences more engaging, seamless and memorable.

Watson's Wine is part of AS Watson Group, the world's largest international health and beauty retailer operating over 17,000 stores under 12 retail brands in 30 markets, with over 130,000 employees worldwide. For the fiscal year 2025, AS Watson Group recorded revenue of over US$26 billion. Every year, it is serving over 6 billion shoppers via its O+O (Offline + Online) platforms, providing tech-enabled retail experience to customers offline and online. As the leading O+O specialist wine chain with over 20 stores across Hong Kong and Macau, Watson's Wine offers connoisseurs the largest range of vintages in Hong Kong.

Watson's Wine is part of AS Watson Group, the world's largest international health and beauty retailer operating over 17,000 stores under 12 retail brands in 30 markets, with over 130,000 employees worldwide. For the fiscal year 2025, AS Watson Group recorded revenue of over US$26 billion. Every year, it is serving over 6 billion shoppers via its O+O (Offline + Online) platforms, providing tech-enabled retail experience to customers offline and online. As the leading O+O specialist wine chain with over 20 stores across Hong Kong and Macau, Watson's Wine offers connoisseurs the largest range of vintages in Hong Kong.