Brand & Events Marketing Lead — Wine & O+O Experiences

Watson's Wine; Sha Tin; On-site; HKD 180,000 - 300,000; Full time

Benefits offered by this job

Wine education support

Staff discounts

Dynamic team

Job summary

Watson's Wine in Hong Kong seeks an energetic events and marketing coordinator to plan and deliver engaging wine experiences across live events and digital channels. You will work closely with suppliers and internal teams to ensure smooth execution of each event.

This role emphasizes turning brand and marketing plans into memorable customer experiences, with a focus on offline plus online integration, content creation, and data-driven optimization.

Qualifications

• Proficient with MS Office and basic design tools; familiarity with Photoshop/Canva is a plus.
• Strong customer service mindset and comfortable interacting with diverse people.
• Clear written and spoken English communication.
• Interest in wine with willingness to learn; WSET knowledge is a plus.
• Ability to collaborate across teams and with external partners.
• Interest in linking offline and online marketing using data-driven insights.

Responsibilities

• Assist planning and execution of wine events, including venue setup and materials.
• Coordinate with suppliers and internal teams for smooth event delivery.
• Set up eDMs and website content to promote events and connect O+O experiences.
• Create event materials (tasting notes, menus, glass rings, order forms) and develop social media content.
• Apply a customer-focused mindset across event and digital touchpoints.
• Review customer response and marketing performance to identify improvement opportunities.

Skills

Digital literacy

Customer focus

English communication

Wine knowledge

Collaborative mindset

O+O data mindset

Education

N/A

Tools

Microsoft Office

Adobe Photoshop

Canva

Job description

Watson's Wine in Hong Kong seeks an energetic events and marketing coordinator to plan and deliver engaging wine experiences across live events and digital channels. You will work closely with suppliers and internal teams to ensure smooth execution of each event.

This role emphasizes turning brand and marketing plans into memorable customer experiences, with a focus on offline plus online integration, content creation, and data-driven optimization.