Senior B2B Corporate Sales Manager

JD.COM; Hong Kong; On-site; HKD 550,000 - 850,000; Full time

Job summary

Kai Bo (佳宝) in Hong Kong seeks a Senior B2B Corporate Sales Manager to drive wholesale growth, expand the institutional client base, and oversee large-volume food supply solutions. The role emphasizes securing corporate accounts, managing credit terms with finance, and coordinating across procurement, logistics, and quality controls.

The ideal candidate has 4–5 years in B2B food sales in Hong Kong, strong local restaurant networks, and proficiency in Cantonese plus English/Mandarin for business

Qualifications

• B2B corporate food sales experience in HK.
• Strong network with local restaurant buyers/procurement managers.
• Fluent Cantonese with English/Mandarin business communication.

Responsibilities

• Identify, approach and secure new B2B institutional clients to drive wholesale revenue.
• Maintain long-term relationships with key clients and monitor credit terms.
• Coordinate with procurement and logistics to ensure timely, compliant deliveries.
• Monitor local wholesale market trends and competitor activity.

Skills

B2B sales

Key account management

Credit control

Supply chain coordination

Market intelligence

Education

Diploma or Bachelor's degree in Business Administration/Logistics/Supply Chain/Coodination

Job description

Senior B2B Corporate Sales Manager (佳宝)

Reports to: Managing Director / Business Development Director

Location: Hong Kong

Position Purpose

The B2B Corporate Sales Manager will be responsible for driving wholesale revenue growth by expanding Kai Bo’s corporate client portfolio across Hong Kong. This role focuses on promoting bulk food merchandise supply solutions (including frozen meat, poultry, fresh produce, and grocery staples) to catering groups, local restaurants (F&B), Chinese banqueting halls, central kitchens, institutional canteens, and food manufacturers.

Key Responsibilities

1. B2B Market Expansion & Client Acquisition ：Proactively identify, approach, and secure new B2B institutional clients (e.g., local restaurant chains, tea restaurants/Cha Chaan Tengs, catering groups, and elderly home canteens). Drive volume sales and revenue for Kai Bo’s bulk food imported products (especially frozen meats and global sourcing items) to achieve corporate wholesale targets. Formulate highly competitive commercial pricing proposals based on high-volume procurement and wholesale margins.
2. Key Account Management & Credit Control： Manage long-term relationships with key catering and corporate clients, serving as the primary commercial point of contact for order fulfillments. Monitor client credit terms and repayment cycles strictly, collaborating with the finance department to mitigate bad debt risks. Conduct continuous account reviews to capture up-selling opportunities based on seasonality and changing restaurant menus.
3. Supply Chain & Logistics Coordination：Interface closely with the Procurement/Sourcing team to monitor global frozen meat price fluctuations and ensure inventory stability for B2B accounts. Partner with the Logistics and Cold-chain Warehouse teams to optimize delivery schedules, ensuring strict food safety compliance and timely fulfillment.
4. Competitor Intelligence ：Track daily wholesale food market price trends, competitor B2B strategies, and shifts in the Hong Kong catering industry.

Key Requirements

• Education: Diploma or Bachelor’s degree in Business Administration, Supply Chain, Logistics, Catering Management, or a related discipline.
• Experience: Minimum 4-5 years of progressive experience in B2B corporate food sales, food wholesaling, or institutional key account management in Hong Kong.
• Core Competency: Deep understanding of the Hong Kong F&B/catering ecosystem and frozen food wholesale workflows. Strong connections with local restaurant buyers, chefs, or procurement managers are highly preferred.
• Language: Cantonese and English/Mandarin.

中文版本

职位描述：企业销售经理 / B2B大客户经理 (B2B Corporate Sales Manager)

所属部门： B2B及大宗批发业务部 汇报对象： 董事总经理 / 业务拓展总监

工作地点： 香港

岗位宗旨

B2B企业销售经理将全面负责通过开拓和深化佳宝超级市场在全港的企业及机构客户网络，来推动大宗批发业务的营收增长。该岗位核心聚焦于销售企业级食品供应链解决方案，为香港本地餐饮集团、酒楼、茶餐厅、中央厨房、学校/院舍食堂以及食品加工厂提供大宗商品采购供应（包括冻肉、禽肉、生鲜食材及粮油副食）。

主要职责

1. B2B 业务开拓与大宗销售 ： 主动寻找、洽谈并锁定新的 B2B 机构客户（如连锁餐饮集团、茶餐厅、两餍饭专门店、酒楼及安老院舍食堂等）。 全力推进佳宝全球一手货源（尤其是进口冷冻肉类及副食品）的大宗批发销售，以达成并超越集团年度销售指标。 根据大宗采购额度与批发毛利，灵活制定具市场竞争力的商业报价与长期供应协议。
2. 大客户管理与账期风控： 维护并深化与现有核心餐饮及机构客户的长期合作关系，作为第一商业联络人跟进日常订单履约。 严格监控企业客户的信贷期（账期）与回款周期，配合财务部门有效防范死账、坏账风险。 根据季节变化及餐饮客户的菜单调整，进行持续的业务回顾，挖掘新的商品供应契机。
3. 供应链与大宗物流协调 ： 紧密对接内部全球采购团队，密切监控国际冻肉及食品大宗行情波动，确保 B2B 客户的货源和价格稳定。 协调冷链仓库与物流配送团队，优化送货排期，确保大宗冷链食材符合食品安全卫生标准并准时送达。
4. 大宗行情监控与销售预测 ：持续监控香港本地食品批发市场的每日价格走势、竞品 B2B 销售策略以及餐饮业采购行为的变化。

任职资格

• 教育背景： 工商管理、供应链、物流、餐饮管理或相关专业文凭/学士学位。
• 工作经验： 至少 4-5 年 坚实的食品 B2B 企业销售、食品大宗批发或餐饮渠道大客户管理经验。
• 核心能力： 深刻理解香港 F&B（餐饮业）生态圈及冻肉/生鲜批发运作流转；在本地餐饮界拥有现成的采购经理、总厨或餐馆老板人脉网络者优先考虑。
• 语言能力： 精通粤语（母语级别），且具备基础的英文及普通话商务沟通能力。