Senior B2B Corporate Sales Manager

JD.COM; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Kai Bo in Hong Kong seeks a B2B Corporate Sales Manager to expand the corporate client base and drive wholesale revenue for bulk food solutions, including frozen meat, produce, and groceries, to catering groups, local restaurants, banqueting halls, central kitchens and manufacturers.

The role emphasizes strong account management, credit control with finance, and close collaboration with procurement, logistics, and warehousing to ensure compliant, timely fulfillment in a dynamic market.

Qualifications

• Minimum 4–5 years of B2B corporate food sales experience, HK.
• Deep understanding of HK F&B ecosystem and wholesale workflows.
• Strong network with local restaurant buyers, chefs or procurement managers.

Responsibilities

• Identify and secure new B2B institutional clients in Hong Kong to drive wholesale revenue.
• Manage key accounts and monitor credit terms with finance to mitigate bad debts.
• Coordinate with procurement, logistics and warehousing to ensure inventory stability and on-time fulfillment.
• Track wholesale market trends and competitor strategies in Hong Kong.

Skills

B2B sales

Key account management

Credit control

Supply chain coordination

Food wholesale

Education

Diploma or Bachelor’s degree in Business Administration / Supply Chain / Logistics / Catering Management

Job description

Reports to: Managing Director / Business Development Director

Location: Hong Kong

Position Purpose

The B2B Corporate Sales Manager will be responsible for driving wholesale revenue growth by expanding Kai Bo’s corporate client portfolio across Hong Kong. This role focuses on promoting bulk food merchandise supply solutions (including frozen meat, poultry, fresh produce, and grocery staples) to catering groups, local restaurants (F&B), Chinese banqueting halls, central kitchens, institutional canteens, and food manufacturers.

Key Responsibilities

• B2B Market Expansion & Client Acquisition ：Proactively identify, approach, and secure new B2B institutional clients (e.g., local restaurant chains, tea restaurants/Cha Chaan Tengs, catering groups, and elderly home canteens). Drive volume sales and revenue for Kai Bo’s bulk food imported products (especially frozen meats and global sourcing items) to achieve corporate wholesale targets. Formulate highly competitive commercial pricing proposals based on high-volume procurement and wholesale margins.
• Key Account Management & Credit Control： Manage long-term relationships with key catering and corporate clients, serving as the primary commercial point of contact for order fulfillments. Monitor client credit terms and repayment cycles strictly, collaborating with the finance department to mitigate bad debt risks. Conduct continuous account reviews to capture up-selling opportunities based on seasonality and changing restaurant menus.
• Supply Chain & Logistics Coordination：Interface closely with the Procurement/Sourcing team to monitor global frozen meat price fluctuations and ensure inventory stability for B2B accounts. Partner with the Logistics and Cold-chain Warehouse teams to optimize delivery schedules, ensuring strict food safety compliance and timely fulfillment.
• Competitor Intelligence ：Track daily wholesale food market price trends, competitor B2B strategies, and shifts in the Hong Kong catering industry.

Key Requirements

Education: Diploma or Bachelor’s degree in Business Administration, Supply Chain, Logistics, Catering Management, or a related discipline.

Experience: Minimum 4-5 years of progressive experience in B2B corporate food sales, food wholesaling, or institutional key account management in Hong Kong.

Core Competency: Deep understanding of the Hong Kong F&B/catering ecosystem and frozen food wholesale workflows. Strong connections with local restaurant buyers, chefs, or procurement managers are highly preferred.

Language: Cantonese and English/Mandarin.