Senior Account Manager, Individual Subscriptions

South China Morning Post Publishers Ltd; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

South China Morning Post Publishers Ltd is seeking a Senior Account Manager for Individual Subscriptions in Hong Kong. You will independently manage the full customer lifecycle, drive new subscriber acquisitions, and maximize retention across SCMP’s print and digital offerings.

You will build strong client relationships in English and Cantonese, exceed revenue targets, and collaborate with Product and Marketing teams to optimize subscriber value. This role is based at Causeway Bay.

Qualifications

• Bachelor’s degree in Business, Communications, Marketing, or related discipline.
• 5+ years of proven success in digital sales, retail sales, or account management.
• Experience in subscription-based models, publishing/media, or BI is preferred.
• Fluent in English and Cantonese (written and spoken).
• Proficiency in Salesforce (or equivalent CRM), Piano platform, and Google Suite.

Responsibilities

• Drive revenue by closing new sales and growing existing accounts for SCMP individual subscriptions.
• Retain customers and hit renewal revenue targets.
• Manage end-to-end customer lifecycle and provide best-in-class support.
• Follow up on inbound leads and win back churned subscribers.
• Oversee onboarding and lifecycle engagement of subscribers.
• Log sales orders and subscriber data accurately in Salesforce/CRM, and share insights with product/marketing teams.

Skills

Digital sales

Account management

Interpersonal skills

Self-starter

Client-facing communication

Education

Bachelor's degree in Business/Marketing

Tools

Salesforce

Piano

Google Suite

Job description

Senior Account Manager, Individual Subscriptions

About the Team:Subscription, Student and Growth (SSG) supports corporate clients, individual subscribers, and educational institutions accessing SCMP's ecosystem. We drive growth across the SSG product offerings, including print and digital subscriptions, merchandise, events, and other content solutions.

Purpose of the position:

As an individual contributor handling end-to-end account management for SCMP individual subscriptions in Hong Kong, the Senior Account Manager drives revenue by closing new sales, and retaining and growing existing accounts. This role manages the complete customer lifecycle, providing best-in-class customer support to maximize subscriber satisfaction and long-term retention.

In this role, you will:

• Revenue & Growth: Drive new subscriber acquisition and retain existing accounts to consistently hit and exceed new and renewal revenue targets.
• Retention & Engagement: Cultivate strong, ongoing relationships with individual subscribers, providing exceptional end-to-end service to minimize churn and maximize customer lifetime value.
• Pipeline & Winback Management: Proactively follow up on inbound leads and engage churned subscribers to drive high lead conversion and winback rates.
• Subscriber Onboarding & Lifecycle: Oversee the full customer onboarding experience and maintain active engagement throughout the subscriber journey.
• Data & CRM Hygiene: Ensure accurate and timely logging of sales orders, subscriber data, and pipeline activities in Salesforce/CRM.
• Voice of Customer: Capture subscriber feedback, usage trends, and market insights to partner with internal Product, Content, and Marketing teams to enhance SCMP's offerings.

Skills and Experience that will lead to success:

• Bachelor’s degree (BA/BS) in Business, Communications, Marketing, or a related discipline.
• 5+ years of proven success in digital sales, retail sales, or account management.
• Prior experience within subscription-based models, publishing/media, or business intelligence is highly preferred.
• Native-level fluency in English and Cantonese (written and spoken) is required.
• Excellent interpersonal skills with a persuasive, client-facing communication style.
• Self-starter with a strong track record of working independently to meet and exceed individual revenue targets.
• Proficiency in Salesforce (or equivalent CRM), Piano platform, and Google Suite is a strong plus.
• Candidate with more experience will be considered for the Assistant Manager position.

Work location will be at Causeway Bay office.

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