Senior Account Manager, Individual Subscriptions

South China Morning Post; Hong Kong; On-site; GBP 65,000 - 86,000; Full time

Job summary

South China Morning Post is seeking an experienced Senior Account Manager to handle end-to-end management of individual subscriptions. You will drive revenue by acquiring new subscribers, retaining and expanding current accounts, and delivering best-in-class customer service.

Based in our Causeway Bay office, you will manage the full customer lifecycle, use Salesforce/CRM tools, and collaborate with Product, Content and Marketing teams to drive long-term subscriber value.

Qualifications

• Bachelor’s degree in Business, Communications, Marketing or related field.
• 5+ years of success in digital sales, retail sales, or account management.
• Experience in subscription-based models, publishing/media, or business intelligence is preferred.
• Native-level fluency in English and Cantonese (written and spoken).
• Excellent interpersonal and client-facing communication skills.
• Self-starter with a proven track record of meeting revenue targets.
• Proficiency in Salesforce, Piano platform and Google Suite is a plus.

Responsibilities

• Drive new subscriber acquisition and retain existing accounts to hit and exceed revenue targets.
• Cultivate strong relationships with individual subscribers to minimize churn and maximize LTV.
• Proactively follow up on inbound leads and engage churned subscribers to drive conversion and winbacks.
• Oversee onboarding and lifecycle engagement for subscribers.
• Log sales orders, subscriber data and pipeline activities accurately in Salesforce/CRM.
• Capture subscriber feedback and market insights to inform Product, Content and Marketing.

Skills

Digital sales

Account management

Bilingual English/Cantonese

Interpersonal skills

Independent/self-starter

CRM proficiency

Education

Bachelor’s degree in Business/Communications/Marketing

Tools

Salesforce

Piano platform

Google Suite

Job description

About the Team:

Subscription, Student and Growth (SSG) supports corporate clients, individual subscribers, and educational institutions accessing SCMP's ecosystem. We drive growth across the SSG product offerings, including print and digital subscriptions, merchandise, events, and other content solutions.

Purpose of the Position:

As an individual contributor handling end-to-end account management for SCMP individual subscriptions in Hong Kong, the Senior Account Manager drives revenue by closing new sales, and retaining and growing existing accounts. This role manages the complete customer lifecycle, providing best-in-class customer support to maximize subscriber satisfaction and long-term retention.

In this role, you will:

• Revenue & Growth: Drive new subscriber acquisition and retain existing accounts to consistently hit and exceed new and renewal revenue targets.
• Retention & Engagement: Cultivate strong, ongoing relationships with individual subscribers, providing exceptional end-to-end service to minimize churn and maximize customer lifetime value.
• Pipeline & Winback Management: Proactively follow up on inbound leads and engage churned subscribers to drive high lead conversion and winback rates.
• Subscriber Onboarding & Lifecycle: Oversee the full customer onboarding experience and maintain active engagement throughout the subscriber journey.
• Data & CRM Hygiene: Ensure accurate and timely logging of sales orders, subscriber data, and pipeline activities in Salesforce/CRM.
• Voice of Customer: Capture subscriber feedback, usage trends, and market insights to partner with internal Product, Content, and Marketing teams to enhance SCMP's offerings.

Skills and Experience that will lead to success:

• Bachelor’s degree (BA/BS) in Business, Communications, Marketing, or a related discipline.
• 5+ years of proven success in digital sales, retail sales, or account management.
• Prior experience within subscription-based models, publishing/media, or business intelligence is highly preferred.
• Native-level fluency in English and Cantonese (written and spoken) is required.
• Excellent interpersonal skills with a persuasive, client-facing communication style.
• Self-starter with a strong track record of working independently to meet and exceed individual revenue targets.
• Proficiency in Salesforce (or equivalent CRM), Piano platform, and Google Suite is a strong plus.
• Candidate with more experience will be considered for the Assistant Manager position.

Work location will be at Causeway Bay office.

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