Sales Manager (Wine, Private Account/ Distributors)

Michael Page International (Hong Kong) Limited; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

International Wine Company in Hong Kong seeks an experienced Wine Distributor Sales/Private Sales Manager to expand our private client business across Hong Kong and Southeast Asia. You will drive revenue growth, advise clients on collections and investments, and grow a regional client network.

You will lead a high-performing team, leverage strong wine knowledge, and engage clients both locally and remotely. Fluency in English is required; Mandarin is advantageous.

Qualifications

• Proven track record in driving sales growth for premium products.
• Strong wine knowledge and training; WSET Level 2 or higher preferred.
• Excellent communication skills and ability to build trusted client relationships.
• Experience engaging with clients in Hong Kong and ASEAN markets, in-person or virtually.
• English required; Mandarin a plus.

Responsibilities

• Drive revenue growth and regional business development across HK and Southeast Asia.
• Advise private clients on wine collections and investment goals.
• Acquire new clients through intermediaries, events, and referrals.
• Build and manage a regional network to identify key prospects globally.
• Lead and motivate the team to strengthen the company's edge in a fast-paced market.

Skills

Wine sales

Team leadership

Client relationship management

ERP systems

Sales processing tools

English fluency

Mandarin (advantage)

Education

WSET Level 2

Advanced Sommelier certification

Tools

ERP software

CRM platforms

Job description

• International Wine Company
• Hong Kong / Southeast Asia

About Our Client

A prestigious and internationally recognised wine group is seeking an experienced and motivated Wine Distributor Sales/ Private Sales Manager to strengthen its presence across Hong Kong and Southeast Asia. This is an exceptional opportunity for an ambitious sales professional to join a high‑performing team and play a key role in expanding a leading wine brand's private client business.

Job Description

You will drive revenue growth and deepen client relationships across the region, focusing on & off trade side from Hong Kong and ASEAN markets. You will be responsible for:

• Executing effective sales and business development strategies to meet revenue and growth objectives.
• Advising private clients on their wine collections, helping them achieve their personal goals and investment interests.
• Acquiring new clients through intermediaries, private events, marketing initiatives and referral networks.
• Building and managing a strong regional network to identify key prospects globally.
• Leading with vision-developing and nurturing a motivated team to solidify the company's competitive edge in a fast-paced market.

The Successful Applicant

• A proven track record in driving sales growth and building high-performing teams.
• Strong wine knowledge, preferably with professional wine training such as WSET Level 2 or Advanced Sommelier certification.
• Excellent communication skills and the ability to establish trusted, long-term client relationships.
• Experience engaging with clients from Hong Kong and ASEAN countries, both in-person and virtually.
• Fluency in English, Mandarin proficiency is an advantage.
• Strong competency in ERP systems and sales processing tools.
• At least five years of sales and new business development experience, ideally within the wine industry or a related premium/luxury sector.

What's on Offer

This role offers a promising career path within a dynamic working environment. The company provides a competitive salary package with outstanding benefits.