Sales & Education Executive - Hong Kong

anastasiabeverlyhills; Hong Kong; On-site; HKD 90,000 - 130,000; Full time

Job summary

Anastasia Beverly Hills is seeking a Sales & Education Executive with a passion for people and services to drive cosmetic retail success across APAC. The role combines active selling, education delivery, and event planning at store and regional levels.

The ideal candidate will have 5+ years in cosmetic retail, strong negotiation and language skills (English, Mandarin, Cantonese), and experience in a Sephora environment.

Qualifications

• Minimum 5 years of cosmetic retail experience in a sales/education supervisory role.
• Experience in Sephora environment preferred.
• Candidates with makeup certification preferred.
• Strong negotiation and language skills.
• Proficient in English, Mandarin and Cantonese.
• Experience managing at least a 10 million+ market.
• Entrepreneurial, proactive, and professional.

Responsibilities

• Achieve retail sales plan and regional KPI for the region.
• Develop and implement focused strategies to drive results, in line with corporate objectives.
• Drive sales at store level and elevate brand presence in-store.
• Negotiate with store stakeholders to improve brand presence.
• Build collaborative relationships with retailers and key stakeholders.
• Complete weekly and monthly reporting on sales, market insights, and happenings.
• Deliver best-in-class education through in-store and virtual trainings.
• Plan FY training plans to boost brand awareness and knowledge retention.
• Localize training decks for the market and translate as needed.
• Plan artistry contests and masterclasses for consumers and cast members.

Skills

Sales

Education & Training

Negotiation

Communication

Reporting

Budget management

Event planning

Collaboration

Market insights

Entrepreneurial mindset

Education

Make-up certification

Tools

Outlook

OneDrive

PowerPoint

Excel

Job description

The role of a Sales & Education Executive is to have a passion for people and services, with experience in retail, artistry, and education. The candidate must be a strong seller, with the ability to recruit, consult and build a sale while adhering to our retailer’s guidelines and standards. The Sales & Education Executive must have the ability to successfully plan and conduct events and trainings virtually and at store level. They should possess effective communication skills, execute timely reporting practices, and build collaborative relationships. Excellence in client service, artistry and working in an entrepreneurial environment is critical to the success of this role.

SALES

• Responsible for the achievement of retail sales plan and corporate KPI for the region
• Ability to develop and implement focused strategies to drive results, in line with corporate objectives.
• Drive sales at store level
• Effectively negotiate with store stakeholders to elevate the brand presence in-store
• Build collaborative relationship with retailers and key stakeholders in-store
• Complete weekly and monthly reporting on sales, market insights and happenings

EDUCATION

• Delivering best‑in‑class education to elevate brand awareness through in‑store trainings and virtual trainings
• Work with leadership to plan FY training plans to boost brand awareness, encourage knowledge retention and to constantly engage the retailer BAs with the brand
• Localize/provide translations to global training decks to suit your market
• Ability to drive knowledge retention through training plans
• Plan artistry contest for retailer BAs
• Plan and host masterclasses for consumers and cast members alike

MISCELLANEOUS

• Effectively manage budgets within guidelines
• Accountable for completing all administrative assignments by respective due dates
• Manage marketing execution in your market (not limited to GWP/loyalty program)
• Report VM discrepancies verses plan
• Sharing local market insights and what is trending
• Maintain overall counter hygiene and brand image

TIME BREAKDOWN

• Tuesday – Saturday work week
• Admin time: 1‑2 days per month
• In‑store time: 4‑5 days a week

THE IDEAL CANDIDATE

• Minimum 5 years of cosmetic retail experience in a sales/education supervisory position
• Experience in a Sephora environment is very much preferred
• Candidates who have any form of make up certification will be very much preferred
• Possesses great negotiation skills
• Language proficiency in English, Mandarin and Cantonese
• Experience managing at least a 10 million+ market while driving a successful business
• Proactive, self‑motivated, possesses effective communication skills and is goal oriented
• Ability to make strategic decisions based on sales analysis
• Ability to work collaboratively and build positive/effective business partnerships
• Entrepreneurial mindset, positive, and has a professional presence
• Comfortable working in a Sephora environment
• Comfortable working on an iPad on the go (mainly Outlook, OneDrive, PPT, Excel)
• Able to do periodic travel when necessary – this will be aligned with leadership

This role reports to the Regional Sales & Education Manager, APAC.