Sales / BD Manager - Channel Development

Chief Group 致富集團; Hong Kong; On-site; HKD 300,000 - 540,000; Full time

Job summary

Chief Group 致富集團 in Hong Kong is seeking a KOL Partnerships Manager to identify, recruit, and manage influencer collaborations across major social platforms. You will build a robust KOL pipeline, negotiate terms, and drive campaigns that support product launches and brand initiatives.

The role requires 2–5 years in KOL/influencer marketing or related partnerships, a strong network, excellent negotiation and communication skills, and fluency in English and Chinese.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–5 years of experience in KOL management, influencer marketing, business development, or partnerships.
• Strong negotiation, communication, and relationship-building skills.
• Data-driven mindset with the ability to analyse campaign performance.
• Familiarity with social media platforms and KOL ecosystem.
• Self-motivated, proactive, and able to work in a fast-paced environment.
• Good command of written and spoken English and Chinese.

Responsibilities

• Identify and recruit KOLs across platforms such as Instagram, YouTube, TikTok, and Facebook.
• Build and maintain a strong pipeline of KOL talent aligned with brand positioning and target audience.
• Negotiate partnership terms, pricing, and deliverables with KOLs and their management teams.
• Develop and execute KOL campaigns to support product launches, promotions, and brand initiatives.
• Track, analyse, and report on campaign performance (reach, engagement, conversion, ROI).
• Collaborate with internal teams (Marketing, Content, Product, Sales) to align KOL activities with business goals.
• Manage contracts, invoices, and deliverables to ensure smooth execution.
• Stay up to date with KOL trends, platform updates, and competitor activities.
• Build long-term relationships with KOLs to secure repeat collaborations and exclusive partnerships.

Skills

Negotiation

Communication

Relationship-building

Data-driven

Campaign analysis

Social media savvy

Education

Bachelor's degree in Marketing, Business, Communications

Job description

Key Responsibilities

• Identify and recruit KOLs across platforms such as Instagram, YouTube, TikTok, and Facebook


• Build and maintain a strong pipeline of KOL talent aligned with brand positioning and target audience


• Negotiate partnership terms, pricing, and deliverables with KOLs and their management teams


• Develop and execute KOL campaigns to support product launches, promotions, and brand initiatives


• Track, analyse, and report on campaign performance (reach, engagement, conversion, ROI)


• Collaborate with internal teams (Marketing, Content, Product, Sales) to align KOL activities with business goals


• Manage contracts, invoices, and deliverables to ensure smooth execution


• Stay up to date with KOL trends, platform updates, and competitor activities


• Build long-term relationships with KOLs to secure repeat collaborations and exclusive partnerships

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field


• 2–5 years of experience in KOL management, influencer marketing, business development, or partnerships


• Strong network of KOLs and agencies is a plus


• Excellent negotiation, communication, and relationship-building skills


• Data-driven mindset with the ability to analyse campaign performance


• Familiarity with social media platforms and KOL ecosystem


• Self-motivated, proactive, and able to work in a fast-paced environment


• Good command of written and spoken English and Chinese