Marketing Executive (2 positions : e-commerce / KOL) - EW

Classy Wheeler Limited; Hong Kong; On-site; HKD 279,000 - 390,600; Full time

Job summary

A leading luxury fashion brand in Hong Kong is seeking a Marketing Executive to enhance brand awareness through e-commerce and KOL partnerships. Candidates should have at least two years of experience in an agency or e-commerce setting, with strong communication skills in Chinese and good English. The role involves market analysis, campaign implementation, and data tracking for KOL metrics. Familiarity with social media platforms is essential for success in this role.

Qualifications

• Minimum 2 years of related experience in agency or e-commerce business is an advantage.
• Must be familiar with social media platforms including YouTube, Facebook, Instagram, WeChat, Weibo.

Responsibilities

• Identify and engage with relevant customers and KOLs.
• Build and maintain partnerships with engaged influencers.
• Study the local market and competitors for competitive advantage.
• Suggest and implement marketing campaigns for brand awareness.
• Track data metrics for KOLs.
• Coordinate with internal teams for joint projects and growth initiatives.

Skills

Strong oral and written communications in Chinese

Good knowledge of English

Familiarity with social media platforms

Marketing and business sense

Education

F.7 graduates or above

Degree preferred

Job description

Marketing Executive (2 positions : e-commerce / KOL) - EW

Client Description

Our client, one of the world’s leading luxury fashion and accessories brands, is looking for a Store Projects Manager to support its expansion across Greater China region.

Job Description

• Responsible for identifying and engaging with relevant customers and KOLs
• Build and maintain strong and long term partnerships with engaged influencers
• Study the local market and the competitors to give insight on how to gain the competitive advantage within the market
• Suggest and implement marketing campaigns to build brand awareness and give more exposure to potential customers
• Assist in tracking data metrics for KOLs.
• Coordinate with internal teams to accomplish joint projects. Brainstorm and suggest new and effective ways to grow the initiative.

Job Requirements

• F.7 graduates or above
• Degree preferred At lease 2 years of related experience in agency or e-commerce business would be an advantage
• Strong oral and written in Chinese and good in English communications
• Familiar with social media platforms (Youtube, Facebook, Instagram, WeChat, Weibo…) Good marketing and business sense