Assistant Manager / Manager - Social Media

Futu Holdings Limited; Hong Kong; Presencial; HKD 520.000 - 780.000; Jornada completa

Descripción de la vacante

Futu Holdings Limited is seeking a results-driven KOL Partnerships & Content Lead in Hong Kong. You will identify and secure long-term partnerships with financial KOLs, negotiate contracts, and co-create content showcasing investment philosophy and product use cases.

You will plan and optimize acquisition-focused campaigns, produce easy-to-understand investment content, and monitor trends across YouTube, Instagram, and forums. Strong Cantonese copywriting and English proficiency are essential.

Formación

• Bachelor's degree in Marketing, Media, PR, or related field
• 4+ years in KOL partnerships, digital marketing, or social content creation
• Active investor with stock trading experience; Futubull familiarity preferred
• Strong negotiation and contract management skills
• Excellent Cantonese copywriting with storytelling ability
• Languages: Cantonese, Mandarin, English

Responsabilidades

• Identify, evaluate, and build long-term partnerships with investment/financial KOLs.
• Lead partnership negotiations, contract management, and co-create content communicating investment philosophy and brand values.
• Develop KOL partnership plans aligned with user acquisition targets and measure ROI.
• Create engaging investment content and short-form video scripts with editors/designers.
• Monitor media, forums, and social platforms for trends and audience insights.
• Plan and execute engagement campaigns to grow social communities and brand loyalty.
• Oversee brand and performance advertising within Google ecosystem; manage media buying and ad placements.
• Prepare content performance reports and handle localization and quality control.
• Collaborate with product team to explain features and usage; incorporate community feedback.
• Maintain strong, trust-based relationships with external stakeholders.

Conocimientos

KOL partnerships

Digital marketing

Negotiation

Content creation

Copywriting (Cantonese)

Social media

Cross-functional collaboration

Educación

Bachelor's degree in Marketing/Media/PR/Finance

Herramientas

Google Ads

Social listening tools

Descripción del empleo

• Cross-functional Collaboration & Product Liaison
• Develop KOL partnership plans
• Experience with Google Ads ecosystem

Job Responsibilities

KOL Partnership & Negotiation

• Identify, evaluate, and build long-term partnerships with investment/financial KOLs; assess audience quality, content style, and brand alignment
• Lead partnership negotiations, contract management, and co-create content that communicates investment philosophy, brand values, and product use cases
• Develop KOL partnership plans aligned with user acquisition targets; track performance and optimize ROI

Content Creation & Community Engagement

• Create engaging, easy-to-understand investment content (including short-form video scripts) that resonates with audiences; work with editors and designers to finalize output
• Monitor media, forums, and social platforms to catch trends, generate real-time marketing content, and produce customer insights from community discussions
• Plan and execute engagement campaigns to build vibrant social communities, promote brand IP, and drive brand loyalty
• Oversee brand and performance advertising within the Google ecosystem, with a solid understanding of media buying and ad placement
• Prepare content performance reports, handle localization and quality control, and assist in crisis management

Cross-functional Collaboration & Product Liaison

• Liaise with the product team to interpret and explain product features and hands‑on usage, ensuring accurate and compelling content output
• Liaise with internal stakeholders to incorporate community feedback and improve customer satisfaction

Requirements

• Bachelor's degree in Marketing, Media, PR, Communication, Finance, or related field; minimum 4 years' experience in KOL partnerships, digital marketing, or social media content creation (agency background is a plus)
• Active investor with solid finance/investment knowledge and stock trading experience; able to assess accuracy of investment-related content; familiarity with Futubull is preferred
• Strong negotiation and partnership deal-making skills with proven ability to manage contracts and balance mutual interests
• Content creation expertise: ability to research, simplify complex information, and craft vivid stories; excellent copywriting in Cantonese with creative visual storytelling skills
• Platform fluency: well-versed in Hong Kong mainstream platforms (YouTube, Instagram, Facebook, Threads, forums) and experienced with social listening tools
• Experience with Google Ads ecosystem (brand and performance campaigns) and media buying is required
• Outgoing and relationship-driven; able to quickly build trust with diverse KOLs and stakeholders
• Sensitive to trending topics and social media buzz; proactive in testing new ideas
• Strong time management, detail-minded, self-motivated team player
• Languages: Cantonese native speaker; moderate to fluent Mandarin; able to communicate in English