Position Overview
The Route Development Manager (RDM) – Transpacific is a strategic, high-impact commercial role focused on driving market share expansion across the APAC-USA trade lane. Reporting directly to the Vice President, Commercial, Asia Pacific, this individual serves as the commercial growth lead and primary bridge between the APAC regional teams and the US network (including owned branches and strategic partners).
The RDM will actively spend time on the ground in the US - leading frequent sales campaigns and collaborating with US sales teams on joint commercial strategies. This position works in close alignment with internal Trade Lane Development leadership to optimize capacity, pricing strategies, and target account coverage.
1. US Network Engagement & Joint Sales Campaigns
- Plan, organize, and execute frequent, structured sales campaigns across the US network (owned stations and strategic partners).
- Act as the dedicated "APAC Commercial Champion" in the US - partnering and supporting US sales teams to target and grow business across the Transpacific trade lane.
- Participate in joint customer meetings with US sales teams to present APAC capabilities.
2. Strategic Trade Lane Development & Alignment
- Partner closely with internal Trade Lane Development leads to align growth strategies, market positioning and target account lists.
- Identify and target Air and Ocean Transpacific freight forwarding opportunities.
- Serve as the main commercial escalation and alignment point between APAC regional operations and US commercial stakeholders.
3. Pipeline & Revenue Management
- Build, maintain, and manage Transpacific business pipeline across key APAC markets.
- Monitor market dynamics, rate fluctuations, and capacity trends across the Transpacific trade lane to provide strategic insights to leadership and customers.
- Deliver regular trade lane performance reports, pipeline tracking updates, and sales campaign outcomes to regional commercial leadership.
Job Requirements
- Minimum 5 to 10 years of hands-on sales and trade lane development experience within the freight forwarding/logistics industry.
- Proven track record in Air & Ocean Transpacific trade lanes.
- Bilingual fluency in English and Chinese (Mandarin).
- Strong cross-cultural fluency across US and Asian corporate environments.
- Proactive, sales-driven mindset with a client-centric sales approach.
- High willingness and availability to travel frequently to US (30-50% travel commitment) for sales campaigns and client meetings.
- Ability to work closely with cross-functional trade lane teams and regional business units to drive shared growth targets.