Regional Store Planning Manager (Up to 50K +)

Everlink HR Consulting Limited; Hong Kong; On-site; HKD 45,000 - 55,000; Full time

Job summary

Everlink HR Consulting Limited is seeking a Regional Store Planning Manager to oversee Greater China and APAC store planning. This role interfaces with HQ and local market teams to align HQ standards with regional realities, driving strategic store network growth and optimized site selection.

The ideal candidate brings 8+ years in retail real estate, strong analytical skills, and fluency in English and Chinese, with readiness to travel across Greater China and APAC.

Qualifications

• Bachelor's degree or above in Real Estate, Business Administration, Finance, or related discipline.
• More than 8 years of relevant experience, including 5 years in retail real estate or site selection.
• Proven track record with international luxury or premium brands.

Responsibilities

• Partner with HQ and local teams to establish long-term store network growth plans and location strategies.
• Lead market mapping reviews, track location performance, and optimize the existing store portfolio.
• Evaluate high-potential retail corridors and flagship locations through demographic and financial analyses.
• Oversee risk assessments for lease conditions, viability, and legal terms for site contracts.
• Drive end-to-end store opening pipeline and resolve bottlenecks to prevent delays.
• Coordinate with Legal, Finance, Retail Ops and Marketing to resolve market-entry challenges.

Skills

Analytical skills

Cross-functional collaboration

Travel willingness

Strategic mindset

Education

Bachelor's degree or above in Real Estate / Business / Finance

Job description

Regional Store Planning Manager (Up to 50K +)

An international retail brand is looking for a high caliber to manage their Greater China and APAC store plan. Partnering with global headquarters and local market leaders, this role acts as the key connector to align HQ standards with local market dynamics. The candidate will drive strategic store network growth through robust site selection, commercial evaluation, and cross-functional coordination across different market stages.

Key Responsibilities

Partner with headquarters and local teams to establish long-term store network growth plans, market capacity targets, and location strategies

Lead regular market mapping reviews, track location performance metrics, identify trade area shifts, and optimize the existing store portfolio.

Support regional markets in adapting the brand's global real estate guidelines and site evaluation criteria to local market realities and regulatory requirements.

Evaluate high-potential retail corridors, premium malls, and flagship locations through demographic analysis, traffic studies, financial modeling, and sales forecasting.

Oversee risk assessments regarding lease conditions, commercial viability, and legal terms for all proposed site contracts.

Drive the end-to-end store opening pipeline, identifying bottlenecks and executing mitigation plans to prevent construction or handover delays.

Identify regional infrastructure or contractor capability gaps to support store openings.

Coordinate closely with Legal, Finance, Retail Operation and Marketing to resolve complex market-entry challenges and streamline resource allocation.

Manage the approval flow for HQ technical resources, design templates, and capital expenditure requests for all regional projects.

Qualifications

Bachelor's degree or above in Real Estate, Business Administration, Finance, or a related discipline.

More than 8 years of relevant experience, including 5 years in retail real estate or site selection.

Proven track record within international luxury, premium fashion, or large-scale consumer goods brands.

Experience in managing franchise relations or retail partner networks will an advantage

Sharp business acumen, result-driven mindset, and excellent analytical skills.

Deep knowledge of APAC shopping mall landlord networks, commercial lease structures, and traffic analytics.

Fluency in written and spoken English and Chinese.

Highly adaptable and willing to travel across Greater China and APAC as required by business needs.