Brand Manager - Retail Operations & Commercial Development

CHARLES & KEITH GROUP; Hong Kong; Presencial; HKD 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

CHARLES & KEITH GROUP in Hong Kong and Macau seeks a Senior Retail Operations Manager to drive excellence across the network. You will lead Area Managers, translate brand objectives into actionable store strategies, and partner with landlords for site opportunities.

You will optimize operations, monitor sales KPIs, guard gross margins, and ensure superior in-store experiences. Fluency in Cantonese and English is required; Mandarin is advantageous.

Formación

• Minimum 5–8 years in retail operations or brand management.
• 2–3 years in a supervisory/managerial role overseeing store operations.
• Fluent in Cantonese and English; Mandarin is an advantage.

Responsabilidades

• Collaborate with GM to translate brand objectives into sales and operational strategies for HK and Macau.
• Lead Area Manager to ensure store standards, optimize locations, and drive growth with landlords and site proposals.
• Monitor sales performance, manage inventory/VM coordination, and report KPIs to GM.

Conocimientos

Retail operations

Brand management

Leadership

Commercial analytics

Descripción del empleo

Reporting directly to the General Manager, you will be responsible for driving retail operations excellence and commercial growth across Hong Kong and Macau.

In this role, you will act as a key operational and commercial partner to the GM. You will lead the Area Manager to optimize store operations, evaluate retail site expansion opportunities with landlords, and implement sales strategies to maximize brand performance and profitability.

Key Responsibilities

• Collaborate with GM to translate overall brand objectives into actionable sales and operational strategies for Hong Kong and Macau.
• Support retail network growth: Liaise and maintain strong daily working relationships with key landlords and developers; participate in site visits, location evaluations, and creative retail store proposals.
• Monitor market trends, track competitor movements, and provide commercial insights to identify new sales opportunities.

2. Operational Leadership & Fleet Management

• Lead and support the Area Manager to ensure operational consistency, high store standards, and exceptional in-store customer experiences across all locations.
• Review daily/weekly sales performance with the frontline team, identifying gaps and executing immediate action plans to drive sales goals.
• Partner with the inventory and visual merchandising teams to optimize product availability, store display standards, and stock replenishment.

3. Budgeting & Financial Control

• Assist GM in budget preparation and financial monitoring: Track sales KPIs, operating expenses, and inventory health to protect gross margins and operational profitability.
• Analyze store performance metrics and provide actionable reporting to the GM.

Requirements

• Experience: Minimum 5–8 years of retail operations / brand management experience in fashion or lifestyle retail, with at least 2–3 years in a supervisory/managerial role overseeing store operations.
• Landlord & Retail Knowledge: Practical experience interacting with property landlords/mall management team in HK/MO, with a strong sense of retail site suitability and store layout evaluation.
• Leadership Skills: Proven track record in managing and coaching Area Managers or Senior Store Managers.
• Commercial Acumen: Strong analytical skills with good understanding of retail financial numbers (Sales KPIs, margins, store P&L components).
• Execution Power: Hands‑on, practical, and highly execution‑driven with strong problem‑solving skills.
• Language: Fluent in Cantonese and English; Mandarin is an advantage.