Area Manager (Multi Brands, Fashion)

Rue Madame Retail Limited; Hong Kong; Hybrid; HKD 420,000 - 640,000; Full time

Benefits offered by this job

Medical insurance

Dental care

Job summary

Rue Madame Fashion Group (RMFG) seeks an experienced Area Manager to oversee sales performance and store operations across Hong Kong SAR, Singapore, Macau SAR and China PRC. You will develop sales plans, coach Store Managers, and ensure top-tier customer experiences while maintaining brand standards.

The role requires strong KPIs, CRM analytics, and regional travel. Fluent Cantonese and Mandarin with English proficiency are preferred.

Qualifications

• Degree or Diploma in any discipline.
• Minimum 5 years' experience in fashion retail operations.
• Experience in multi-brand specialty retail is preferred.
• Strong knowledge of retail KPIs and CRM analysis.
• Willing to travel within the region.

Responsibilities

• Oversee sales performance, operational standards, and customer experience across retail stores.
• Develop and implement sales strategies to achieve monthly, seasonal, and annual sales targets.
• Monitor key performance indicators (KPIs) and take timely corrective action.
• Lead, coach, and develop Store Managers and retail teams to improve sales capability, product knowledge, and service standards.
• Ensure compliance with brand guidelines and loss-prevention controls.

Skills

Retail operations

Leadership

CRM analysis

Excel

Regional travel

English proficiency

Education

Degree or Diploma

Tools

MS Office

AI tools

Job description

Rue Madame Fashion Group (RMFG) is a well-established Asian partner for international brands with Approx 50 POS in Hong Kong SAR, Singapore, Macau SAR and China PRC as well as 4 online platforms. We are credited for building and developing more than 10 brands for their stand-alone shops such as American Vintage, Hobbs, Phase Eight, Jonak, Gerard Darel and more. Please check out more by visiting https://www.rm-fg.com/

Responsibilities

Oversee sales performance, operational standards, and customer experience across retail stores

Develop and implement sales strategies and action plans to achieve monthly, seasonal, and annual sales targets

Monitor key performance indicators (sales, conversion rate, average transaction value, units per transaction) and take timely corrective action

Conduct regular store visits to review performance, visual merchandising, stock condition, team performance, and policy compliance

Lead, coach, and develop Store Managers and retail teams to improve sales capability, product knowledge, and service standards

Set clear sales targets and performance expectations for each store and provide ongoing feedback and coaching

Work with Store Managers on staff rosters, manpower allocation, overtime control, and adequate staffing during peak periods

Ensure high standards of customer service and handle escalated customer complaints professionally

Review inventory levels, stock movement, sell-through, replenishment needs, and slow-moving stock; minimise stock loss

Ensure visual merchandising, product display, and store presentation follow brand guidelines

Monitor competitors, market trends, and customer preferences; recommend sales opportunities and improvements

Analyse sales reports and prepare regular updates on store performance, staffing, operational issues, and action plans

Support new store openings, renovations, promotional events, and other retail projects as required

Ensure compliance with company policies, cash-handling procedures, health and safety, and loss-prevention controls

Collaborate with Head Office teams (Marketing, Merchandising, Operations, HR, Finance) to support business objectives

• Medical insurance & dental care
• Public Holiday

Job Requirements:

Degree or Diploma in any discipline

Minimum 5 years' experience in fashion retail operations

More experience will be considered as Area Manager

Experience in multi-brand specialty retail is highly preferred

Strong knowledge of retail KPIs and CRM analysis

Mature, hands-on and team-oriented; willing to travel within the region

Proven leadership in frontline management and staff development.

Proficient in MS Office (advanced Excel)

Knowledge of AI tools is a plus

Fluent in Cantonese and Mandarin; good command of written and spoken English