Brand Manager - Retail Operations & Commercial Development

Charles & Keith (East Asia) Limited; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

Charles & Keith (East Asia) Limited is seeking a Brand Manager for Retail Operations & Commercial Development to drive excellence across Hong Kong and Macau. You will partner with the GM, lead Area Manager, and evaluate site opportunities with landlords to maximize brand performance and profitability.

The role requires 5–8 years in retail operations or brand management, with supervisory experience and strong Cantonese/English communications.

Qualifications

• Experience driving retail operations excellence in fashion or lifestyle brands.
• Strong analytical skills with ability to translate data into action.
• Proven track record coaching Area/Senior Store Managers.

Responsibilities

• Collaborate with GM to translate brand objectives into actionable sales and operational strategies for HK and Macau.
• Support retail network growth: liaise with landlords and developers; participate in site visits and proposals.
• Monitor market trends and competitors to identify new sales opportunities.
• Lead and support Area Manager to ensure operational consistency and top in-store experiences.
• Review sales performance with frontline teams and implement action plans to hit targets.
• Collaborate with inventory and visual merchandising to optimize product availability and store displays.
• Assist GM in budgeting and financial monitoring to protect margins and profitability.
• Provide actionable reporting on store performance to the GM.

Skills

Retail operations

Brand management

Market analysis

Team leadership

P&L understanding

Job description

Brand Manager - Retail Operations & Commercial Development

Reporting directly to the General Manager, you will be responsible for driving retail operations excellence and commercial growth across Hong Kong and Macau. In this role, you will act as a key operational and commercial partner to the GM. You will lead the Area Manager to optimize store operations, evaluate retail site expansion opportunities with landlords, and implement sales strategies to maximize brand performance and profitability.

Key responsibilities

Collaborate with GM to translate overall brand objectives into actionable sales and operational strategies for Hong Kong and Macau.

Support retail network growth: Liaise and maintain strong daily working relationships with key landlords and developers; participate in site visits, location evaluations, and creative retail store proposals.

Monitor market trends, track competitor movements, and provide commercial insights to identify new sales opportunities.

Lead and support the Area Manager to ensure operational consistency, high store standards, and exceptional in-store customer experiences across all locations.

Review daily/weekly sales performance with the frontline team, identifying gaps and executing immediate action plans to drive sales goals.

Partner with the inventory and visual merchandising teams to optimize product availability, store display standards, and stock replenishment.

Assist GM in budget preparation and financial monitoring: Track sales KPIs, operating expenses, and inventory health to protect gross margins and operational profitability.

Analyze store performance metrics and provide actionable reporting to the GM.

About you

Minimum 5–8 years of retail operations / brand management experience in fashion or lifestyle retail, with at least 2–3 years in a supervisory/managerial role overseeing store operations.

Practical experience interacting with property landlords/mall management team in HK/MO, with a strong sense of retail site suitability and store layout evaluation.

Proven track record in managing and coaching Area Managers or Senior Store Managers.

Strong analytical skills with good understanding of retail financial numbers (Sales KPIs, margins, store P&L components).

Hands-on, practical, and highly execution-driven with strong problem-solving skills.

Fluent in Cantonese and English; Mandarin is an advantage.