Regional CRM & Lifecycle Growth Lead

Amix Global Limited; Hong Kong; On-site; HKD 600,000 - 1,000,000; Full time

Job summary

Amix Global Limited is seeking an experienced CRM leader to shape regional strategy across Asia and luxury clients. You will own end-to-end lifecycle campaigns, from acquisition to win-back, and collaborate with marketing and stores to elevate clienteling standards.

The role requires 5+ years in CRM, strong data analytics, and fluency in English to coordinate across markets. You will manage budgets, metrics, and governance while driving measurable improvements for high-value customers.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related discipline.
• 5+ years CRM / lifecycle marketing / CRM analytics experience, preferably within luxury sector
• Strong knowledge of CRM platforms and customer data workflows
• Demonstrated ability to drive measurable improvements using customer analytics and campaign optimization.
• Proven track record in managing high-value client portfolios across multiple markets.
• Excellent stakeholder management skills and ability to influence cross-functionally across markets.
• Strong command of English; ability to work effectively with regional/local teams.

Responsibilities

• Define and execute regional CRM strategy aligned with brand objectives and seasonal priorities.
• Plan CRM calendar covering acquisition campaigns, lifecycle journeys, loyalty communications, and win-back flows.
• Identify and nurture VIC (Very Important Client) and top-tier client segments.
• Own end-to-end campaign execution: briefing, content coordination, segmentation build, testing, deployment, and performance monitoring.
• Monitor and report key client performance metrics, including recruitment outcomes, retention rates, repeat purchase rate, and VIC growth, ensuring accuracy and timely delivery.
• Provide regular performance updates and actionable strategic recommendations to management to support informed decision-making.
• Work with CRM/marketing teams to maintain data quality, tagging, consent management, and integration
• Ensure compliance with relevant privacy regulations and internal governance requirements.
• Partner with various teams to align clienteling culture in stores.
• Lead training/enablement for local markets on CRM best practices and customer experience standards.
• Manage CRM budget usage, vendor performance, and project timelines.
• Provide executive-level reporting to leadership and regional stakeholders.

Skills

CRM strategy

Campaign management

Data analytics

Stakeholder management

English communication

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Amix Global Limited is seeking an experienced CRM leader to shape regional strategy across Asia and luxury clients. You will own end-to-end lifecycle campaigns, from acquisition to win-back, and collaborate with marketing and stores to elevate clienteling standards.

The role requires 5+ years in CRM, strong data analytics, and fluency in English to coordinate across markets. You will manage budgets, metrics, and governance while driving measurable improvements for high-value customers.