APAC CRM & Clienteling Lead – Luxury

Ralph Lauren; Hong Kong; On-site; HKD 750,000 - 1,000,000; Full time

Job summary

Ralph Lauren is seeking an experienced Senior Manager for CRM in Hong Kong to lead regional customer engagement strategies across APAC. This role focuses on driving customer retention and personalization, establishing key performance indicators, and ensuring alignment with luxury standards. The ideal candidate has extensive experience in CRM, a strategic mindset, and the ability to influence across teams. The position emphasizes collaboration to enhance customer journeys and engagement across various channels.

Qualifications

• 8-12+ years of experience in CRM and personalisation.
• Strong execution discipline and ability to influence stakeholders.
• Candidacy for Manager level may be considered for those with less experience.

Responsibilities

• Define and lead the APAC CRM and clienteling strategy.
• Develop annual CRM and lifecycle plans aligned to brand priorities.
• Own regional lifecycle strategies for customer engagement.
• Oversee CRM channel performance and set KPIs.
• Design and maintain clienteling touchpoints.
• Promote a test-and-learn culture across CRM efforts.

Skills

Personalisation

Strategic mindset

Stakeholder influence

Job description

Ralph Lauren is seeking an experienced Senior Manager for CRM in Hong Kong to lead regional customer engagement strategies across APAC. This role focuses on driving customer retention and personalization, establishing key performance indicators, and ensuring alignment with luxury standards. The ideal candidate has extensive experience in CRM, a strategic mindset, and the ability to influence across teams. The position emphasizes collaboration to enhance customer journeys and engagement across various channels.