Regional CRM Manager/ Assistant Manager (Luxury)

Amix Global Limited; Hong Kong; On-site; HKD 600,000 - 1,000,000; Full time

Job summary

Amix Global Limited is seeking an experienced CRM leader to shape regional strategy across Asia and luxury clients. You will own end-to-end lifecycle campaigns, from acquisition to win-back, and collaborate with marketing and stores to elevate clienteling standards.

The role requires 5+ years in CRM, strong data analytics, and fluency in English to coordinate across markets. You will manage budgets, metrics, and governance while driving measurable improvements for high-value customers.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related discipline.
• 5+ years CRM / lifecycle marketing / CRM analytics experience, preferably within luxury sector
• Strong knowledge of CRM platforms and customer data workflows
• Demonstrated ability to drive measurable improvements using customer analytics and campaign optimization.
• Proven track record in managing high-value client portfolios across multiple markets.
• Excellent stakeholder management skills and ability to influence cross-functionally across markets.
• Strong command of English; ability to work effectively with regional/local teams.

Responsibilities

• Define and execute regional CRM strategy aligned with brand objectives and seasonal priorities.
• Plan CRM calendar covering acquisition campaigns, lifecycle journeys, loyalty communications, and win-back flows.
• Identify and nurture VIC (Very Important Client) and top-tier client segments.
• Own end-to-end campaign execution: briefing, content coordination, segmentation build, testing, deployment, and performance monitoring.
• Monitor and report key client performance metrics, including recruitment outcomes, retention rates, repeat purchase rate, and VIC growth, ensuring accuracy and timely delivery.
• Provide regular performance updates and actionable strategic recommendations to management to support informed decision-making.
• Work with CRM/marketing teams to maintain data quality, tagging, consent management, and integration
• Ensure compliance with relevant privacy regulations and internal governance requirements.
• Partner with various teams to align clienteling culture in stores.
• Lead training/enablement for local markets on CRM best practices and customer experience standards.
• Manage CRM budget usage, vendor performance, and project timelines.
• Provide executive-level reporting to leadership and regional stakeholders.

Skills

CRM strategy

Campaign management

Data analytics

Stakeholder management

English communication

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

• o Define and execute regional CRM strategy aligned with brand objectives and seasonal priorities.
• o Plan CRM calendar covering acquisition campaigns, lifecycle journeys, loyalty communications, and win-back flows.
• o Identify and nurture VIC (Very Important Client) and top-tier client segments.

Lifecycle Campaign Management

• o Own end-to-end campaign execution: briefing, content coordination, segmentation build, testing, deployment, and performance monitoring.

Data, Analytics & Performance Reporting

• o Monitor and report key client performance metrics, including recruitment outcomes, retention rates, repeat purchase rate, and VIC growth, ensuring accuracy and timely delivery.
• o Provide regular performance updates and actionable strategic recommendations to management to support informed decision-making.

CRM Tooling & Governance

• o Work with CRM/marketing teams to maintain data quality, tagging, consent management, and integration
• o Ensure compliance with relevant privacy regulations and internal governance requirements.

Regional Collaboration

• o Partner with various teams to align clienteling culture in stores.
• o Lead training/enablement for local markets on CRM best practices and customer experience standards.

Budget & Stakeholder Management

• o Manage CRM budget usage, vendor performance, and project timelines.
• o Provide executive-level reporting to leadership and regional stakeholders.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related discipline.

5+ years CRM / lifecycle marketing / CRM analytics experience, preferably within luxury sector

Strong knowledge of CRM platforms and customer data workflows

Demonstrated ability to drive measurable improvements using customer analytics and campaign optimization.

Proven track record in managing high-value client portfolios across multiple markets.

Excellent stakeholder management skills and ability to influence cross-functionally across markets.

Strong command of English; ability to work effectively with regional/local teams.